Vision

La Jolie Muse sets itself apart as a lifestyle decor brand, partnering with artists and designers from around the world to curate unique pieces of homeware for their online store. The brand prides itself on both beauty and quality, going above and beyond to source elegant goods that transform living spaces. With a developing product line and robust growth plan, La Jolie Muse engaged ArtVersion to help amplify their vision on a global scale. Considering the full scope of the brand’s goals, ArtVersion worked to develop a sophisticated visual identity, accompanied by a comprehensive marketing strategy and e-commerce plan to elevate La Jolie Muse as a household name in home decor.

Scope of work included

Global Strategy

Beginning with a thorough competitive analysis to determine the appropriate market placement, ArtVersion established the brand narrative for a targeted demographic. As a company based in China, La Jolie Muse needed a tailored strategy to market its products in the U.S. With that in mind, special attention was paid to the brand voice and tonality as it relates to global markets. Along with specific messaging, the ArtVersion team designed a polished, minimalist logo to compliment the brand’s specialty collections.

Designing a website with a clean, modern look and feel, ArtVersion showcased the brand experience through its timeless product collections. With all sales being fulfilled through the Amazon e-commerce platform, ArtVersion also organized the branding for La Jolie Muse’s Amazon store in order to ensure brand consistency and familiarity with its client base.

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