La Jolie Muse
Project Disciplines
01
Research
02
Brand strategy
03
UX design
04
Web design
Global Strategy
Logo Vision
La Jolie Muse sets itself apart as a lifestyle decor brand and prides itself in its eloquence and quality. ArtVersion knew its logo had to do the same. The logo concept leaned into a sophisticated and minimalist look and feel to capture a modern, luxury aesthetic.
High-end Precision
The final logo design featured a stacked composition, delivering a balanced aesthetic, ideal for packing design. The upper section attained thicker, bolder typography, seamlessly complementary with the slender font at the bottom and thin lines for added luxury.
Mobile Optimized
Sophisticated Design
ArtVersion's Market-Centric Approach for La Jolie Muse's Global Expansion
With a thorough competitive analysis to determine the appropriate market placement, ArtVersion established the brand narrative for a targeted demographic.
As a company based in China, La Jolie Muse needed a tailored strategy to market its products in the U.S. With that in mind, special attention was paid to the brand voice and tonality as it relates to global markets. The narrative cohesively captured the experience of a high-end brand, and alongside its revamped logo, La Jolie Muse's ethos was fully captured.
Designing a website with a clean, modern look and feel, ArtVersion showcased the brand experience through its timeless product collections. With all sales being fulfilled through the Amazon e-commerce platform, ArtVersion also organized the branding for La Jolie Muse’s Amazon store to ensure brand consistency and familiarity with its client base.
