L30
Entering the luxury lifestyle and beauty market requires strategic planning throughout, but most importantly in the creative development process. A clearly defined branding, web, and digital strategy served as the blueprint during the L30 collaboration—leading to a successful launch.
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Research
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Graphic design
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Strategy
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UX design
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Web Design
Color Palette
To propel the luxurious feel of a high-end brand, ArtVersion curated a color palette of an alluring blend of timeless elegance. Grey and black evoked modern sophistication, while the selection of Tiffany Blue helped shift a mono-color story with a pop of color.
Tiffany Blue
#76E2CE
Light Grey
#DCDCDC
Brown Gray
#888888
Charcoal
#222222
Raleway
Thin
Montserrat
Thin
Typography
The elegant pairing of Raleway and Montserrat created a typography choice that exudes timeless grace with a contemporary edge. The thin, single weight of both fonts further elevated the high-end feel with a minimalist approach that let the product quality speak for itself.
Consumer Packaging and Luxury Branding
Elegant Sophistication
Mobile Ready
Modern Aesthetics
Trusted by Buyers
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Increase in Website Traffic
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Find the Mobile Interface Friendly
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Five Star Reviews
Luxury Branding & Digital Marketing
Lifestyle brand design blends the interests, attitudes, and sentiment of the target audience – and prospective audiences.
Creative web development, necessary insights and branding metrics were the critical foundations with which to establish and build a sustainable and strong strategic framework for bringing a brand to market. The ArtVersion creative team worked with the L30 brand on all aspects of digital and offline branding initiatives, styling and designing the look and feel to seamlessly implement across platforms. From web design and digital media to product packaging and print design – a minimalistic style and consistent brand story were presented.
Package Design
Packaging design look and feel, and tonality were designed to mirror and elevate style and attitude. Lifestyle branding took center focus as a powerful tool, that revealed more about brand stories and experiences, as the products or services themselves.
