Ravenswood Chiropractic
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UX research
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UX design
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Web Design
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Graphic design
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Strategy
Challenge
Brand development and visibility for patient-centered healthcare require keying into the authenticity and tone of the practice and clinical offerings. ArtVersion worked alongside the team at Ravenswood Chiropractic and Wellness Center to deliver visuals and messaging to exceed user expectations, creating a more streamlined experience for the organization. The new website design was one of the primary objectives to effectively communicate this renewed message of authenticity and patient-centered care.
Brand & User Integration
One of Chicagoland’s leading professional healthcare specialists, Renn Wellness was founded in 2002 to provide patients with a caring and motivational environment to promote healing and wellness.
Implementation & Development
ArtVersion strategized a plan to implement identity development, site redesign, content strategy and information architecture in a WordPress responsive environment. A robust WordPress CMS allows the team to be agile, managing their content to deliver experiential brand visibility and customer engagement.
Mobile Website Design
This mobile UI design for a wellness center website emphasizes accessibility and ease of navigation. It features a clean and straightforward layout, with sections dedicated to key content: a welcoming image with a brief introduction, a latest blog post section encouraging users to read further, and a photo tour of the office to build trust. The color scheme is soft and professional, reinforcing the brand’s commitment to health and wellness. The design prioritizes readability and user engagement on mobile devices.
Results
The project focused on enhancing patient engagement with a clean, responsive website interface that clearly communicates the center’s holistic approach to health and wellness. The updated visuals, coupled with intuitive navigation and compelling content, effectively reflect the brand’s dedication to patient care, making the site more accessible and appealing to its target audience. The user engagement on the Ravenswood Chiropractic website increased significantly, and the conversion rate doubled following ArtVersion’s redesign.
