Website Redesign
We redesign websites around how people actually use them, making brand, experience, and findability work as one.
An integrated approach to website redesign
Knowing When a Site Redesign Is Due
A redesign is due when the site stops keeping up with the business. The signals are usually concrete: conversions drop, the brand has moved on from what the site still shows, the platform is nearing end of life, accessibility gaps have accumulated, or the content model no longer fits how the company talks about itself. Naming which of these is driving the project is the first thing we work through, because it determines what the redesign actually needs to fix.
What a Site Redesign Changes
A redesign should make the site easier to recognize, easier to use, easier to find, and easier to access.
A new web design changes more than how a website looks. It brings the site back in line with how the brand operates today, makes key actions easier for visitors to complete, and strengthens how the organization is found across search and AI-driven results.That only works when brand, usability, findability, responsiveness, and accessibility are treated as connected parts of the same experience. Brand consistency makes the site feel current and credible. Findability makes its structure and content easier to discover. Usability helps visitors move through decisions with less friction. Accessibility ensures the experience works across devices, browsers, and assistive technologies.Together, these are not separate redesign tasks. They are the foundation of a website that more people can find, understand, and use.
We redesign websites around how people actually use them, making brand, experience, and findability work as one.
The work starts before any design. We begin with a visual brand audit and market analysis to understand where the brand stands and how the current site is performing. That research sets the strategy, so the redesigned site is built against business goals and brand narrative rather than assumptions.
From there the process is collaborative and visible. We involve you at each stage, and the attention we give to inner-page detail is what lets the brand story carry through the whole site rather than living only on the homepage. The approach is data-informed: we use A/B testing and similar methods to refine the experience, and we apply restraint where a leaner design serves the content better.
Development happens on a private server you can follow in real time, and we shape the process around how involved you want to be. The redesign stays yours throughout, in direction and in decisions.
Redesign is a strategic decision to enhance your online presence, improve user experience, and build for long-term maintainability.
Content Management Systems
CMS Platforms We Support
At ArtVersion, our platform-agnostic approach means that we design and develop websites without being tied to any specific technology or platform. This flexibility allows us to tailor our solutions to fit your unique needs, rather than forcing your business into a one-size-fits-all mold. For companies, this approach means greater freedom and adaptability. Whether you’re looking to integrate with existing systems, scale your digital presence, or future-proof your website, our platform-agnostic strategy ensures that your site is built to grow and evolve with your business, regardless of the technological landscape.
Platform Migration and Replatforming
We also handle platform-to-platform migrations and technical implementations, managing the entire website architecture and content inventory. This ensures a seamless and streamlined website redesign process from start to finish.
With over two decades in the web design industry, we have helped numerous brands transition to modern, user-centered digital experiences.
A Platform-Agnostic Approach
The platforms we support span a wide range of content management systems (CMS), e-commerce solutions, and digital experience stacks, allowing us to offer customized solutions for diverse business needs.
We redesign websites around how people move through them, aligning brand, usability, and findability so the site supports the decisions visitors come to make.
Start a redesign scoped to what your site actually needs
The hard part of a migration is not moving the files, it is deciding whether to move at all, and to what. We have taken brands off Magento onto BigCommerce, modernized aging Drupal builds, run WordPress VIP deployments, and scaled high-traffic sites on AWS, Google Cloud, and Azure. Each of those was a call about where the business was going, not a preference for a platform. We make the one recommendation we would stand behind in three years, then handle the migration so nothing breaks in the move.
That is the through-line of every redesign we take on. The platform, the visual system, the content model, and the migration are all decisions in service of one thing: a site that does what the business actually needs it to do, for the people it needs to reach. A redesign is worth doing when it changes how people move through the site and what they are able to accomplish there. That is the standard we hold the work to, and the one worth holding any redesign to.