Hapco Elmar
Custom Catalog Design for a Premium Hospitality Brand
With 30 years of providing the hospitality industry with sleek and specialized amenity products nationwide, Hapco-Elmar entrusted ArtVersion to design a product catalog that would reflect their nationally recognized products.
A trusted supplier with national visibility in the hospitality industry, Hapco-Elmar manufactures American-made amenity products for reputable hotel chains across the country. From ice buckets to trays, wastebaskets and more Hapco-Elmar products elevate the ambiance of reputable hotel chains. To highlight the range of products and their diverse styles, ArtVersion crafted a catalog that captivated the interest of hotel managers and left a lasting impression on guests.
In-Depth Collateral Strategy
To kick off the collateral project, ArtVersion organized a thorough layout, highlighting each Hapco-Elmar product and its unique features.
The visual hierarchy and organization aspect of the design needed to be considered for print. Further, the team also structured the catalog to flow in a comprehensive order to spotlight color availability, style, product, and collection—metallic, metal, lacquerware, and more. This allowed for brevity while the reader navigated the catalog to find specific styles that aligned with any hotel aesthetic. The overall goal was to capture the high-end, luxurious look and feel that Hapco-Elmar emits with its products. The catalog was essential for buyers, but the quality of their products spoke for itself.
Catalog Products
Product Photography
The ArtVersion team fully immersed themselves in the brand by conducting photo sessions of all the products within the catalog. ArtVersion’s photographers captured every detail and nuance of every ice bucket, tray, and wastebasket with care. Down to the detail, ArtVersion's large-scale photo shoot captured a sophisticated look with crisp, high-definition photography.
Digital Catalog
No matter a brand’s highly recognized reputation, brands have to get with the modern age to continue to engage their brand visibility. ArtVersion designed and developed a digitized version of the print catalog for the web and download—offering a future-proof experience with easier, quicker access.
Typography
Avenir, in regular and bold formatting, was the perfect typography selection for the Hapco-Elmar catalog due to its sophisticated look. Avenir, known for its elegant geometry and clean lines, exuded a sense of luxury and forward-thinking design that resonates with the high standards of the hospitality industry. Its versatility across various weights and styles allows for a dynamic yet cohesive presentation of products, for both readability and enhancing the overall aesthetic appeal of the catalog.
Color Selections
Although there are many opportunities to convey a high-end look and feel within a catalog, a primary factor that can emphasize this is color. A sleek color palette was curated utilizing deep and navy blues, with gold accents to solidify that aesthetic. The darker colors evoked a sense of classic luxury, and the gold tied the entire palette together.
Minimalist High-End DesignÂ
The overall catalog design along with its rich photography, captured the Hapco-Elmar brand with care and craft. With a digital design to coincide with the print, their products continue to reimagine every hotel experience for the better.