Black tissue cover box hotel room.

Project Disciplines

01
Brand strategy
02
Graphic design
03
Marketing collateral
Hotel bed side table with copper ice bucket and glasses.

Custom Catalog Design for a Premium Hospitality Brand

With 30 years of providing the hospitality industry with sleek and specialized amenity products nationwide, Hapco-Elmar entrusted ArtVersion to design a product catalog that would reflect their nationally recognized products.

A trusted supplier with national visibility in the hospitality industry, Hapco-Elmar manufactures American-made amenity products for reputable hotel chains across the country. From ice buckets to trays, wastebaskets and more Hapco-Elmar products elevate the ambiance of reputable hotel chains. To highlight the range of products and their diverse styles, ArtVersion crafted a catalog that captivated the interest of hotel managers and left a lasting impression on guests.

Copper ice bucket on wood table by hotel window.

In-Depth Collateral Strategy

To kick off the collateral project, ArtVersion organized a thorough layout, highlighting each Hapco-Elmar product and its unique features.

 

The visual hierarchy and organization aspect of the design needed to be considered for print. Further, the team also structured the catalog to flow in a comprehensive order to spotlight color availability, style, product, and collection—metallic, metal, lacquerware, and more. This allowed for brevity while the reader navigated the catalog to find specific styles that aligned with any hotel aesthetic. The overall goal was to capture the high-end, luxurious look and feel that Hapco-Elmar emits with its products. The catalog was essential for buyers, but the quality of their products spoke for itself.

Catalog Products

Print Design
Ice bucket product catalog front cover design.
Intro spread page catalog design.
Inner spread catalog design metallic products.
Brushed meal catalog inner spread pages.
Laquerware products inner spread catalog design.
Signature ice bucket products on catalog inner spread.

Product Photography

The ArtVersion team fully immersed themselves in the brand by conducting photo sessions of all the products within the catalog. ArtVersion’s photographers captured every detail and nuance of every ice bucket, tray, and wastebasket with care. Down to the detail, ArtVersion's large-scale photo shoot captured a sophisticated look with crisp, high-definition photography.

Hospitality ice bucket section on catalog design.
Two people in calm setting hotel room relaxing.
A bucket of ice and a glass on a white counter top.
Black ice bucket with ice bucket and plant decor.
A tissue box, soap, holder, and towels on a counter top.
A tissue box, soap, holder, and towels on a counter top.
Black ice bucket on round tray with wine glasses.

Digital Catalog

No matter a brand’s highly recognized reputation, brands have to get with the modern age to continue to engage their brand visibility. ArtVersion designed and developed a digitized version of the print catalog for the web and download—offering a future-proof experience with easier, quicker access.

Avenir type font light weight.
Avenir
Light
Avenir typeface with book weight.
Avenir
Book
Avenir typeface black weight letter A.
Avenir
Black

Typography

Avenir, in regular and bold formatting, was the perfect typography selection for the Hapco-Elmar catalog due to its sophisticated look. Avenir, known for its elegant geometry and clean lines, exuded a sense of luxury and forward-thinking design that resonates with the high standards of the hospitality industry. Its versatility across various weights and styles allows for a dynamic yet cohesive presentation of products, for both readability and enhancing the overall aesthetic appeal of the catalog.

Color Selections

Although there are many opportunities to convey a high-end look and feel within a catalog, a primary factor that can emphasize this is color. A sleek color palette was curated utilizing deep and navy blues, with gold accents to solidify that aesthetic. The darker colors evoked a sense of classic luxury, and the gold tied the entire palette together.

Dark Teal
#004F66
Gold
#A18D52
Charcoal
#323137
Light Gray
#C0C0C0
Orange tissue box cover with soap holder.

Minimalist High-End Design 

The overall catalog design along with its rich photography, captured the Hapco-Elmar brand with care and craft. With a digital design to coincide with the print, their products continue to reimagine every hotel experience for the better.