Person Holding Report Design Cover.

Project Disciplines

01
Graphic Design
02
Strategy
03
Research
04
UX Design
Text Blurb on Meeting Space Areas.

Introducing Themed Meeting Spaces and Guest Experiences

Innovation and Design

The internal innovation team at Hilton collaborated with ArtVersion to visually and contextually tell the story of the future of meeting spaces in an appealing and captivating way. With a research-heavy perspective and creative ideation, the core of the project inspired current executives and future generations of leaders with dynamic meeting spaces.

Group of People in Dynamic Spaces and Text Overlay.

Visual & Contextual Storytelling

Through data-driven and purposeful design, ArtVersion’s team of strategists were heavily involved in content development and integration. The team conceptually began the process by visiting Hilton’s meeting spaces and basing their research in ways that would elevate the white paper design. The team’s findings, surveys, and more were incorporated into the design with purposeful infographics that retained attention.

Color Palette

The color palette demanded one thing: it had to pack a punch with colors that caught the eye but worked cohesively together. Heavily inspired by bright elements in everyday life and nature, the tonality of the color story was to evoke joy, and excitement that could arise in new meeting spaces found in Hilton's locations.

Sky Light Blue
#40BEE7
Bright Fuschia
#DF245C
Canary Yellow
#E9CC34
White
#FFFFF
Light Gray
#D6D6D6
Dark Eggplant
#292651
Loew typeface thin letter A.
Loew
Thin
Loew Typeface Regular.
Loew
Regular
Loew Typeface Bold.
Loew
Bold
Loew Typeface Heavy.
Loew
Heavy

Typography

Loew is a versatile typeface that offers a blend of elegance and modernity across its various font weights. With a clean and sophisticated design throughout all weights, Loew propels a consistent and stylish experience for Hilton's Experiential Meeting Spaces Design Report. 

Experiential Meeting Spaces

A complete analysis and internal interviews were executed with the Hilton team to strategize the creation and design of the marketing collateral. ArtVersion positioned the information and research about the future of character rooms, the impact of dynamic spaces, and more into a design that was rich with geometric shapes, pops of color, visually hierarchical layout, and high-end paper quality.

Person Opening Magazine Spread.
Magazine open spread mockup design.

Traditional Meets Digital

To correlate with the print design, the white paper was digitized with a UI/UX experience that captured the same narrative and infographics in an immersive, interactive way. Infographics were brought to life with animations, video integration, and rich imagery. The overall aesthetic was borrowed from nature which evoked the inspiration of an "oasis"— subverting the idea of traditional conference rooms into innovative spaces.

UI Screens

Dynamic Asthetics
Market trends copy and team image on UI screen.
An Experience to Inspire and Natural Space.
Number Data Infographic Layered on Hotel Interior.
Happy People with Quote by Experience Designer.
Four Pillars of Character Design UI Screen.
Group of Business People Talking.

Mobile Screens

UI Interfaces
Essential elements section business people mobile UI screen.
Environment technology culinary service section UI mobile.
Tools and technology people collaborating image on UI mobile.
Elevate experience percentage data infographic on UI mobile.
A mobile UI screen showcasing people collaborating.
Hotel Lobby Sitting Area.