Innovation of Meeting Spaces
Traditionally, hotel meeting spaces have been utilized for corporate business meetings with little to no regard to the décor or amenities provided during a meeting. The internal innovation team at Hilton collaborated with ArtVersion to visually and contextually tell the story of the future of meeting spaces in an appealing and captivating way.
A complete analysis and internal interviews were executed with the Hilton team to strategize the creation of the white paper. ArtVersion positioned the information and research about the future of character rooms in a white paper format that was designed to display the information engagingly.
Positioning A Legacy Brand
The mission of the white paper was to engage with the Hilton employees to innovate current meeting spaces to connect with the new generations entering the workforce. Millennials and Gen Z have a completely different way of utilizing meeting spaces compared to the generation before, and the Hilton team wanted to tell that story in a way that would differentiate the legacy brand in the marketplace.
ArtVersion curated statistics that both visually and contextually represent the future of meeting spaces and were developed for both print and digital distributions to educate the user about the innovation of meeting spaces.