Hilton
Introducing Themed Meeting Spaces and Guest Experiences
Innovation and Design
The internal innovation team at Hilton collaborated with ArtVersion to visually and contextually tell the story of the future of meeting spaces in an appealing and captivating way. With a research-heavy perspective and creative ideation, the core of the project inspired current executives and future generations of leaders with dynamic meeting spaces.
Visual & Contextual Storytelling
Through data-driven and purposeful design, ArtVersion’s team of strategists were heavily involved in content development and integration. The team conceptually began the process by visiting Hilton’s meeting spaces and basing their research in ways that would elevate the white paper design. The team’s findings, surveys, and more were incorporated into the design with purposeful infographics that retained attention.
Color Palette
The color palette demanded one thing: it had to pack a punch with colors that caught the eye but worked cohesively together. Heavily inspired by bright elements in everyday life and nature, the tonality of the color story was to evoke joy, and excitement that could arise in new meeting spaces found in Hilton's locations.
Typography
Loew is a versatile typeface that offers a blend of elegance and modernity across its various font weights. With a clean and sophisticated design throughout all weights, Loew propels a consistent and stylish experience for Hilton's Experiential Meeting Spaces Design Report.Â
Experiential Meeting Spaces
A complete analysis and internal interviews were executed with the Hilton team to strategize the creation and design of the marketing collateral. ArtVersion positioned the information and research about the future of character rooms, the impact of dynamic spaces, and more into a design that was rich with geometric shapes, pops of color, visually hierarchical layout, and high-end paper quality.
Traditional Meets Digital
To correlate with the print design, the white paper was digitized with a UI/UX experience that captured the same narrative and infographics in an immersive, interactive way. Infographics were brought to life with animations, video integration, and rich imagery. The overall aesthetic was borrowed from nature which evoked the inspiration of an "oasis"— subverting the idea of traditional conference rooms into innovative spaces.