Leadership of the independent creative agency enters two invitation-based communities focused on AI strategy and marketing transformation.
CHICAGO, June 18, 2026. ArtVersion®, the independent creative agency in practice since 1999, today announced that members of its executive team have joined two of Senior Executive’s membership communities: the Senior Executive AI Think Tank and the Senior Executive CMO Think Tank, the publisher’s marketing leadership group.
Senior Executive Media convenes these Think Tanks as curated, criteria-based communities where founders, C-suite leaders, and practitioners contribute expertise that is published on SeniorExecutive.com. The AI group draws leaders working across machine learning, generative AI, and enterprise transformation. The marketing group brings together leaders in brand strategy, digital transformation, and the integration of emerging technologies.
For ArtVersion, both topics sit close to the questions the firm has spent years working through: how design decisions hold up as systems scale, how brands stay legible as channels multiply, and where human judgment belongs as more of the work becomes automated.
“These rooms are really about one question, which is where human judgment fits as AI takes on more of the production work,” said Goran Paun, Principal and Creative Director of ArtVersion. “We have always treated design as a sequence of decisions, and the output follows from that. Sitting among peers who think carefully about trust, structure, and accountability is the right place to keep testing those ideas.”
The timing reflects a shift the Think Tanks themselves have been documenting. As execution becomes less expensive to automate, the value of an agency moves toward clarity, judgment, and the structure behind a decision rather than the volume of output. That argument has been central to ArtVersion’s practice and the firm’s research and development initiatives, which examines design language, human-centered design, and emerging technologies.
“The hard part for brands right now is staying coherent while the volume of output keeps climbing. AI makes it simple to produce more of everything, which puts more weight on the decisions about what a brand says and how it behaves. Being among marketing leaders working through that same problem keeps the thinking honest.” — Erin Lentz, Executive Director of Design, ArtVersion
About ArtVersion
ArtVersion is an independent creative agency based in Chicago, in practice since 1999. The firm works at the intersection of branding, user experience, and design systems, with a practitioner-led, platform-agnostic approach to digital work. Its work has supported organizations, enterprises and growing brands across US.
About Senior Executive
Senior Executive Media publishes insights and resources for senior leaders, including founders, CEOs, and C-suite executives at public companies, private companies, and nonprofits worldwide. Its Think Tanks are membership communities organized by discipline, where members contribute expertise that is published for a leadership audience.