6 Ways to Improve User Experience Through Content Strategy

Designers, marketers and business owners have a great deal to gain (and learn) from content strategy. A single sentence of copy can easily be ignored with a user scrolling right past, but if called out with the right mix of design and content implementations – it can be the key to conversion. Whether digital media or print assets, beginning a design process with content strategy is a way to ensure that the brand will be shown in the most authentic and intuitive manner. When a design and content team work in tandem to create the framework for graphics and content, the user experience will be fully optimized. Content strategy can take many forms, and a team may not even know they are tapping into its benefits – here are a few ways to take advantage of better user experience through content strategy methodologies. Asset Assessment In the beginning stages of content strategy, it’s…

10 days ago

A Plan to Launch: Strategic Mobile App Design

A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather the core elements of a winning mobile app, however, the result is only as good as the makers behind it. A creative and strategic team must ideate and collaborate from concept to launch in order to deliver the most optimal user experience possible. With that first-of-its-kind idea in place, the journey and design are the next most important factors at hand. Sticking to a set of user-centered design guidelines can help to ensure a design will be used successfully and propel the app to a high rate of usage and download. Keeping a consistent layout from screen to screen will allow for a seamless flow for the user. Once the user becomes familiar with the interface, a consistent design will allow them to adopt new interactions throughout the experience. A user…

27 days ago

ArtVersion: Most Promising Web Development & Design Solution Provider of 2016

CIOReview announces ArtVersion as one among the 20 Most Promising Web Development Solution Providers of 2016. Selected by a distinguished panel comprising of industry CEOs, CIOs, IT VPs including CIOReview editorial board, we are pleased to be included in this esteemed list of industry agents. This ranking is based on ArtVersion’s specialties in Web Design, Web Development, Graphic Design, Visual Branding, and UI/UX Design. Equipped with proven solutions driven by best practices, we offer purposeful insights specific to every project from content to ecommerce. Through an iterative web design process, the result is a scalable, intuitive and relevant web experience. “It’s a great honor to select ArtVersion as one of the 20 Most Promising Web Development Solution Providers 2016,” said Jeevan George, Managing Editor of CIOReview. “ArtVersion designs and build platforms that allow companies to articulate their corporate culture and embrace user engagement.” Alongside this award, CIOReview interviewed agency principal and creative…

2 months ago

ArtVersion Interactive, Chicago Based Creative Agency accepted into Forbes Agency Council

We are proud to announce that our creative agency has been accepted into the Forbes Agency Council, an invitation-only community for agencies and agency professionals from many public relations, media strategy, creative and advertising agencies. ArtVersion Chicago, joins other Forbes Agency Council members, who are hand-selected, to become part of a curated network of successful peers and get access to a variety of exclusive resources, including the opportunity to publish and distribute articles and short tips on industry-related topics on Forbes.com website. We are extremely honored for this invitation to contribute with our own views, opinions, trends we are noticing and share the knowledge and experience with Forbes readers. We are looking forward for this network sharing opportunity and we already developed editorial calendar of interesting subjects and topics we’ll be sharing. The reach to over 50 million international readers and Forbes core audience will allow us to get the…

3 months ago

A Tailored Approach: Personalization and Customization in UX Design

In the realm of user experience, customization has long been the gold standard that users have come to expect in their interactions. Increasingly, those customized experiences are being tasked to take a step further into a more personalized product. This shift is driven by the need to offer the most tailored experience that expressly serves the need of the targeted user set, and further – can become a different experience for each individual user based on dialing in their own settings. The challenge is in designing a system that can accomplish all the necessary tasks, represent the brand – all while providing a ‘one of a kind’ experience for the user where the system knows them. Personalization vs. Customization A mixture of both customization and personalization is necessary to accomplish the most optimized platform, particularly with mobile. Differentiating ‘personalization’ from ‘customization’ is critical. The separation really comes down to who…

3 months, 30 days ago

Transforming the Digital Customer Experience

There are many reasons why conversions are made or lost – and optimization cannot be made on mapping every move of every user. If drop rates are way up or way down, then the data is reviewed and changes made – but this could be too little too late. With a solid customer experience (CX) strategy in place, a business can retain more customers and make more meaningful connections. In fact, recent studies have shown that having an ongoing customer experience strategy in place has increased revenues and improved internal culture, helping to achieve a more sustainable growth pattern. Though rewarding, a CX strategy must be crafted carefully to create the opportunity for synergies to occur between brand and customer, and a great deal must be accomplished behind the scenes. From client management to strategy and design teams – getting to the end result requires multiple talents, tasks and layers to make…

4 months, 24 days ago

Wireframing and the UI/UX Design Process

When kicking off a web design project, it’s no secret that clients would like to get to the design phase as quickly as possible. Even if there is a clear understanding of the project being user experience centered, everyone wants to see color and content, both visual and contextual as soon as they can. Providing a high-level view of what a site will look like, this lo-fi versioning of a website gives a ‘black and white’ skeletal representation of what the mapping (both navigation and content based) of how the site will ultimately function for the user. It’s important to understand that the wireframe process is an integral step in paving the ideal pathway for the user and determining how the site’s main navigation will function. Much of the entire design process, and particularly in the initial phase – the project requires the ability to clearly communicate message and collaborate…

5 months, 15 days ago

Delivering a Cohesive Event Marketing Campaign Experience

Whether a trade show, conference or annual meeting – hosting or participating in events are a large part of a company’s budget for the year. Regardless of it’s size or stature, some form of event collateral must be distributed to help gain exposure and deliver a return on the investment of the event itself. From attendance building pre-event awareness to post-event follow up and lead generation follow up – event collateral, both print and digital – is critical to getting the word out and making necessary connections. Taking a strategic approach to event marketing collateral will allow for the most consistent end result. Each event has it’s own purpose, even seasonality – so a one size fits all approach will not suffice. Designing a cohesive event marketing campaign around the organization’s goals for the event will help to drive an actionable marketing strategy to drive event activities and aesthetic. Collateral…

5 months, 30 days ago

Start Making Sense: Content Strategy In Web Design

One of the most effective ways to increase the UX on a site is with the use of content strategy. The problem, however, is that many site owners looking to launch a new site, or engaging in a redesign, don’t see content strategy as an integral part of the design process. Look at it this way – ‘web design’ at it’s core is pretty straightforward. People know what the deliverable is, and (generally) know what to expect from that process. When it comes to content, it’s not so clear cut – but the result is just as, if not more important, than the design aspect. For many who may not be familiar with content strategy, ‘content’ may just be viewed as another way to say ‘copywriting’ – which is seen as either a last stop in the refining and editing process (checking for typos, consistency, grammar, etc). To clarify, the…

6 months, 6 days ago

Simplicity and Storytelling in Packaging Design

It’s no secret that storytelling has become an important marketing method to reach an audience in the most authentic way possible. Telling the brand story is critical to all aspects of a brand’s identity, including packaging design. Through contextual and visual storytelling in package design – a person can more easily make a connection with the product, building a higher level of trust and the possibility of becoming a long term brand advocate. Expressing a clear point of view and telling the product in a story in a simplistic manner are essential elements in building a brand that people can follow. Providing this consistent experience across platforms – from digital to print – in the most concise and user-friendly language has proven the best implementation for conversion. Because consumers have to make relatively quick decisions at the point of sale, taking a simplicity approach to packaging design allows the brand…

6 months, 11 days ago