When creating and manifesting design with clients, it is important to emphasize the creative process. Our design process is an iterative and collaborative environment that includes; implementing key strategies, providing data-driven designs that develop meaningful and cross-functional deliverables. Consistently enforcing this progress is how impactful customer interactions and experiences are created. Design Sprint Process Through a uniquely collaborative approach, we work to create experiences that transform companies & empower brands. By challenging each other and our clients, we create breakthrough solutions while working collaboratively as a collective to create data-driven designs and always bring a level of innovation and passion to each project. It is important to understand the value in collaboration and how critical it is throughout creating and developing a design and web collateral. Working with a creative agency is a process that develops with collaboration with the client and internal stakeholders to build and create meaningful work to engage the user. Customer and User Interaction Authentic and frictionless experience is created when content delivery, conversion strategy, and a brand story work together….
To understand and the journey of a consumer, it is important to analyze why they make the decisions they do. This means understanding their motives for purchasing; from the grocery store, clothes to appliances everyone has motives and reason for their behavior. Factors can include environment, politics, and economy which impact the way a user interacts with brands and companies daily. Why Data Matters Data is at the forefront of everything we do. From logging on social media, searching for that new dress on amazon and eating out at our favorite restaurant. Companies like Facebook collect the data on your social media habits (likes, friends, interests) Amazon tracks what dress you bought and what other items you might be interested in and even your bank collects data on how often you spend money and where for security purposes of course. Many people have considered collecting our behavior as data points to be a breach of privacy and frankly, a bit creepy. As much as consumers might find it to be uncomfortable, we are still benefiting…
As a brand it is always important to keep up with best practices- from business to customer relations and even how you present yourself as an organization. This applies to your website, business cards and overall brand impact on consumers. When beginning to research website designs, styles and hosting options- it can become very overwhelming. We recommend following these best practices when embarking on the journey to upgrade your website. Focus on Target Audience and User Personas It is critical to internally align on the target audience and user personas before you start envisioning the design of the website. Target audience and user personas are essential to who you are trying to reach as a brand. This impacts tonality, look and feel and overall design. Through user testing and collecting data, we analyze how users are engaging with each call to action and touchpoint as this impact’s tonality, look and feel and overall design of a website. Create Impactful User Journeys and Pathways When the target audience and user personas are identified, the data is…
ArtVersion has been recognized as an industry leader in branding, graphic and web design strategy in multiple categories. In a recent reports, Clutch has recognized ArtVersion in Most-Highly Ranked B2B Companies, Top Chicago Company for Developers, Creative and Design, Advertising and Marketing and more. Clutch selects award recipients based on a holistic set of factors, including market presence and work portfolio. Above all, client feedback is central to the evaluation. Clutch analysts have spoken directly to a company’s clients and received in-depth feedback. “ArtVersion’s proficiency and ability to create magnificent design is truly inspiring. I get excited everyday to bring my knowledge and skills to the table to help construct incredible user experiences”. Vince Laylo, User Experience Designer The latest reports recognizes a range of companies across Chicago based on impressive client feedback, market leadership and knowledge, project management style, and ability to deliver upon diverse and demanding projects. Top companies listed in this report distinguish themselves as leaders through their extensive industry knowledge, attentive customer service, organized project management, and high-quality results. Read More…
It can be challenging as an organization to keep up with the latest technology developments and how they can improve your internal systems that are in place. Managing and storing content for products, articles and more impacts overall web and app performance in addition to conversion and accessibility. This is a great place to start exploring the other options outside of a traditional content management system (CMS). Headless CMS: What does this mean? A headless CMS consists of an API and backend technology that stores and delivers content to your desired front end, which is most likely not going to be apparent to the end-user. From the end-user perspective, you will not really be able to tell the difference between a headless CMS and a traditional CMS. The Benefits Headless CMS is beneficial for customization of content integration, higher security benefits, and overall better performance when deploying information to the end-user. Headless CMS works best for omnichannel selling and content management that can be translated into any format. It allows features to have more personality…
React and Angular are open source front-end frameworks that allow developers to craft complicated and reactive apps or sites that run in a web browser or mobile device. These frameworks are built on Javascript, a powerful programming language which can run natively in web browsers create structure, styling, interaction, and motion on the fly. Both of these frameworks are able to create fast user experiences with single page applications so when a user visits a URL the web browser turns into a modern application platform which create a better user experience and bounce back rates on websites and mobile apps. React Developed by Facebook, react is lightweight and extendable and used by static page builders like GatsbyJS and NextJS. “The library is a good choice for large web applications and allows processing data without frequent and annoying page reloadings. Instead of re-inventing the wheel, you can use one of the available components, what can significantly decrease the development time.” –Medium Angular Developed by Google, Angular is a fully-featured framework. Used by Ionic, the cross-platform hybrid…
This process is all too common- Searching for a product or service, land on a website and then call or send an email to have a simple question answered and no response. This is not only frustrating but then a user will become impatient and move on to the next company. Conversations, transactions, and needs are met with a level of efficiency and consumers hold this standard to the way they consume products and utilize services. Chatbots hold more value now than ever and consumers want instant attention for their needs, and chatbots provide immediate satisfaction and answers. “Chatbots can be useful in many aspects of the customer experience, including providing customer service, presenting product recommendations and engaging customers through targeted marketing campaigns. If a customer has an issue with a product, they can connect with a chatbot to explain the situation and the chatbot can input that information to provide a recommendation of how to fix the product.” –Forbes The Breakdown of Chatbots: What Exactly Are They? The use of chatbots vary from answering…
SEO (Search Engine Optimization) best practices start with a general overview of research, keywords, blogs, and content, which can make understanding the full scope of SEO intimating. Gathering research and sifting through data to understand the way consumer searches for a brand is the best place to start. SEO simply is the study of how a user searches for a product or service, on what device, their geographic location and what keywords are they implementing when executing a search. SEO changes very frequently when new technologies are developed, such a voice search, which means it is very important to continue to adapt and implement content and keywords when necessary. “There are a lot of changes happening in the digital world right now, including in the world of search engine optimization. It’s an exciting – if also a little scary – time. It might not be clear what the future will bring exactly, but it’s clear that emerging and older technologies are starting to have a huge impact on SEO – if it’s not already happening,…
Designers and developers work in two different worlds. Design usually focuses on graphics, interface features and placement of menus and overall color schemes. Development specializes in back and front-end work that usually involve code and highly detailed information. Design and development prioritize different objectives in order to accomplish the same mission and overall goal for the brand. When starting a project, it can be tempting to give one more attention than the other, when they both need equal attention to be successful. This cross-functional collaboration creates data driven designs that are impactful for the overall user experience and generate work that is influential and necessary for a brand’s legacy. Best Practices for Design Designing with purpose when creating a website or print material is key. Evoking emotion and engagement between the consumer and brand while articulating the core values of the company is done through data driven design. From visual communications, corporate identity and marketing collateral, creating work that is more than just pretty is critical. Making design decisions based on preference is no longer…
ArtVersion is proud to announce the opening of the Experience Lab in heart of the finical district of Chicago. The ArtVersion Experience Lab is the premier usability testing and UX research space in Chicago featuring state-of-the-art usability testing technology allowing you to gain a better understanding of how users perceive and experience your brand. Our Mission We created this space as a destination for brands to engage in an experience driven, hands on collaboration to create and explore new ideas, innovate and solve UX challenges from all angles. We are excited to present a space for founders, corporate innovators, change makers, and marketing teams an engaging environment to explore, create and build a shared vision for the unified interfaces, customer experiences and brand initiatives. Our Vision The Experience Lab is a collaborative testing environment combining design strategy, user testing, competitive analysis and UX strategies in an intuitive, free-flowing approach, supported by cutting edge technologies inclusive of exploratory rooms, modular user stations, eye tracking and touch screen recorders. Through user experience testing we determine relations between…