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ArtVersion featured in new article by Ad Age. Ad Age Amp is a new platform for creative work, companies and people. Showcase your expertise, accolades and campaigns while leveraging the credibility of Ad Age and Ad Age Creativity. Ad Age Amp can be used by companies and brand of all sizes, plus individuals at any stage in their career. Ad Age recently added a new feature to Amp profile pages and featured ArtVersion for example of companies who are utilizing it. Ad Age Amp isn’t another company directory. It is a platform that directly connects your profile to our editorial coverage, reaching a built-in audience who turns to Ad Age every day for breaking news, insights and trends, and innovative creative work. ArtVersion Ad Age Profile: Here Read More…

When beginning the process of interviewing and vetting out possible creative partners to design or refresh your website, it is important to think about certain details and factors that could impact the process. From researching platforms, content management systems and placing proper long-term goals and priorities for the website that are critical to a successful website and collaborative collaboration with an agency. Research Platforms Take into account what the overall function and conversion expectation of the website. What is the return on investment for this project? Taking into consideration if a brand is B2B, B2C or C2C, as this helps determine what platform to be on and how to create a optimal user experience. Begin by researching what platform your current website is on, and what other platforms you think might work for your company. For example, if your company is an eCommerce business, platforms such as Shopify might be a solution to your business as Shopify is a great resource for eCommerce solutions. Content Management System “A content management system, often abbreviated as CMS, is…

Implementing targeted and curated Call to Actions (CTA) is important to engage the user to navigate and explore the interface. Commonly, we see this for a discount in exchange for an email. A pop-up for a brand would prompt the user if you would like 10% and content would follow with “No thanks, I want to pay full price” which puts the action into perspective for the user.  There are three main types of CTAS, which include: Basic CTA — This is a call-to-action that does not change based on any attributes of the visitor. It’s the same for every visitor that sees it. Multivariate CTA — These are similar to Basic CTAs, but instead, there are two or more CTAs being tested against one another. Traffic is typically split evenly to each variation and then you can select a winner based on which CTA converts better. Smart CTA — These are CTAs that are tailored to an individual. There can be numerous ways CTAs like this adapt to a visitor, such as their location, browser language, whether…

When we think of a brand that is known for their designs and overall game-changing branding we think of Apple. From the sleek design, user-friendly user face and simplistic aesthetic and curated options for settings and customized settings, what isn’t to like- which is most likely why you are reading this on an iPhone or Mac. Apple was able to harness the power in simplistic but impactful design with minimal colors, shapes and customizable options.  Influences that Impact Design  Data-Driven Design is a critical component as another factor that influences design, as having the proper understanding of who you are designing for and the purpose of User Personas and current brand positioning can impact design. For instance, if a brand like McDonald’s decides they are looking to refresh the brand, they will not all the sudden decided to have simplistic and white colors, like Apple. Even though a consumer can frequently eat McDonald’s and have the latest iPhone, these two brands still have separate brands and user personas.  Design and Trends  Trends come and go,…

When creating and manifesting design with clients, it is important to emphasize the creative process. Our design process is an iterative and collaborative environment that includes; implementing key strategies, providing data-driven designs that develop meaningful and cross-functional deliverables. Consistently enforcing this progress is how impactful customer interactions and experiences are created. Design Sprint Process  Through a uniquely collaborative approach, we work to create experiences that transform companies & empower brands. By challenging each other and our clients, we create breakthrough solutions while working collaboratively as a collective to create data-driven designs and always bring a level of innovation and passion to each project. It is important to understand the value in collaboration and how critical it is throughout creating and developing a design and web collateral. Working with a creative agency is a process that develops with collaboration with the client and internal stakeholders to build and create meaningful work to engage the user.  Customer and User Interaction  Authentic and frictionless experience is created when content delivery, conversion strategy, and a brand story work together….

To understand and the journey of a consumer, it is important to analyze why they make the decisions they do. This means understanding their motives for purchasing; from the grocery store, clothes to appliances everyone has motives and reason for their behavior. Factors can include environment, politics, and economy which impact the way a user interacts with brands and companies daily. Why Data Matters  Data is at the forefront of everything we do. From logging on social media, searching for that new dress on amazon and eating out at our favorite restaurant. Companies like Facebook collect the data on your social media habits (likes, friends, interests) Amazon tracks what dress you bought and what other items you might be interested in and even your bank collects data on how often you spend money and where for security purposes of course. Many people have considered collecting our behavior as data points to be a breach of privacy and frankly, a bit creepy. As much as consumers might find it to be uncomfortable, we are still benefiting…

As a brand it is always important to keep up with best practices- from business to customer relations and even how you present yourself as an organization. This applies to your website, business cards and overall brand impact on consumers. When beginning to research website designs, styles and hosting options- it can become very overwhelming. We recommend following these best practices when embarking on the journey to upgrade your website.  Focus on Target Audience and User Personas  It is critical to internally align on the target audience and user personas before you start envisioning the design of the website. Target audience and user personas are essential to who you are trying to reach as a brand. This impacts tonality, look and feel and overall design. Through user testing and collecting data, we analyze how users are engaging with each call to action and touchpoint as this impact’s tonality, look and feel and overall design of a website. Create Impactful User Journeys and Pathways  When the target audience and user personas are identified, the data is…

ArtVersion has been recognized as an industry leader in branding, graphic and web design strategy in multiple categories. In a recent reports, Clutch has recognized ArtVersion in Most-Highly Ranked B2B Companies, Top Chicago Company for Developers, Creative and Design, Advertising and Marketing and more. Clutch selects award recipients based on a holistic set of factors, including market presence and work portfolio. Above all, client feedback is central to the evaluation. Clutch analysts have spoken directly to a company’s clients and received in-depth feedback. “ArtVersion’s proficiency and ability to create magnificent design is truly inspiring. I get excited everyday to bring my knowledge and skills to the table to help construct incredible user experiences”. Vince Laylo, User Experience Designer The latest reports recognizes a range of companies across Chicago based on impressive client feedback, market leadership and knowledge, project management style, and ability to deliver upon diverse and demanding projects. Top companies listed in this report distinguish themselves as leaders through their extensive industry knowledge, attentive customer service, organized project management, and high-quality results. Read More…

React and Angular are open source front-end frameworks that allow developers to craft complicated and reactive apps or sites that run in a web browser or mobile device. These frameworks are built on Javascript, a powerful programming language which can run natively in web browsers create structure, styling, interaction, and motion on the fly. Both of these frameworks are able to create fast user experiences with single page applications so when a user visits a URL the web browser turns into a modern application platform which create a better user experience and bounce back rates on websites and mobile apps.  React Developed by Facebook, react is lightweight and extendable and used by static page builders like GatsbyJS and NextJS.  “The library is a good choice for large web applications and allows processing data without frequent and annoying page reloadings. Instead of re-inventing the wheel, you can use one of the available components, what can significantly decrease the development time.” –Medium Angular Developed by Google, Angular is a fully-featured framework. Used by Ionic, the cross-platform hybrid…