ArtVersion is proud to announce the opening of the Experience Lab in heart of the finical district of Chicago. The ArtVersion Experience Lab is the premier usability testing and UX research space in Chicago featuring state-of-the-art usability testing technology allowing you to gain a better understanding of how users perceive and experience your brand. Our Mission We created this space as a destination for brands to engage in an experience driven, hands on collaboration to create and explore new ideas, innovate and solve UX challenges from all angles. We are excited to present a space for founders, corporate innovators, change makers, and marketing teams an engaging environment to explore, create and build a shared vision for the unified interfaces, customer experiences and brand initiatives. Our Vision The Experience Lab is a collaborative testing environment combining design strategy, user testing, competitive analysis and UX strategies in an intuitive, free-flowing approach, supported by cutting edge technologies inclusive of exploratory rooms, modular user stations, eye tracking and touch screen recorders. Through user experience testing we determine relations between…
Integrating UX design into marketing and brand strategies generate a viable and impactful connection between a brand and consumer. Shifting the focus to the user when developing a conceptual framework for marketing and branding collaboratively connect a brand, user, and customer experience together. Consumer Perspective A consumer has a multitude of options that influence purchasing decisions. Gone are the days of just a few resources and outlets to buy a product, but now an overwhelming number of providers for multiple different products. Take a task like grocery shopping. Today, a consumer is presented with so many options from traditional grocery store trips, online pick-up, meal prepped subscriptions and meal delivery services. By creating a brand that speaks directly to a consumer is what builds relationships that continuously brings them back for that product or service to create brand loyalty in the midst of all these options. “To succeed in today’s hyper-competitive environment, consumer products companies need to employ greater speed and agility to out-maneuver the competition. Because, in a world where consumers are increasingly blurring…
Creating a narrative that a user can connect with is imperative when developing brand materials and overall design. The tonality implemented throughout a website is linked and identified with the brand. Using proper keywords and direction to structure the data so the user can digest the information successfully, is imperative. The goal for a visitor is to land on a website and explore, absorb and convert. When engagement is high, an audience is more likely to return to a brand for their needs. The Impact of Design and Content When a user visits a website, content and navigation should work together to create a positive user experience. There should be a story that is presented to the user from the colors, font selection and layout. Taking the user on a journey that allows them to personally connect, relate and interact with the brand, while also creating intentional pathways to discover and access the information and products they are looking for. Generating content narrative that provides information that is easy to digest and implementing key components…
Every design projects requires a thought out process, particularly in the beginning stages. This isn’t any different for UX design. Whether you are working on an app or web site, you’ll want to create a strong foundation which will lead to an outstanding user experience. Without a strong foundation, you’ll find yourself jumping from one small detail to another. A lot of time, energy, and money will be wasted as a result. So the question is: where do you get started? Start with the Data The first thing you want to do is to run a platform audit if you have a completed product. Focus on how people are behaving on your app or site. Study heat maps, behaviors, abandon rates, entry/exit paths, and conversion data if there is one. By using different analytics tools and using different data points, you’ll start to get a better understanding of what’s happening. If you’re building a new app or site, then you’ll be skipping this process and moving towards the next step. Define the Goal What is…
When it comes to designing a website, digital product, interface, or app, it’s important focus on the UX design as well as the UI design. Often the UI gets more attention because it’s clearly visible to the designer. However, the UI is only one part of the overall user experience (UX) design process. So how do you go about making sure that both designs work together as one? Begin the Design with UI but Understand the Greater Goal At the end of the day the user experience is what gets the user to get value out of the product and continue using it. While designing the product often starts with the UI, it has to be aligned with the greater goal of meeting the UX objective. This may feel like a hindrance to the design of the UI but that’s not true. You have to approach the UI project as a reiterative process. The designer should feel free to create a UI suitable for the product. But at every major checkpoint, he should step back…
As a Fortune 500 company, the decision to rebrand is a big decision. The rebranding will involve changing advertising and marketing campaigns for many channels. It’ll mean that your visual presentation of your brand will need an overhaul (magazines, billboards, catalogs, business cards, web design, general graphic design, etc.). That’s why you need to ensure that you’re making the right decision, well thought out for a long term. So the question is: when do you need to rebrand? 1. When Markets and Industries Change One of the things that large enterprise had to realize was the changing consumer behavior of their customers. Consumers have been moving away from service only and seeking customized service approach. As a result, the companies and brands had to create a more engaging and personalized consumer changes. Many brands are already gaining an advantage over their brand by incorporating these tactics. For example, McDonalds is starting to position their brand as a premium fast food company. They’re adjusting to these market changes and emerging competition visually as well. They’ve started…
UI (user interface) and UX (user experience) are industry tools that are utilized to develop design and product to work closely together to stimulate interaction between a user and a product or service. User-centered design is just a starting point when strategizing one touch point to another. UI and UX equip designers with insights from content to analytics which create a smooth process that is driven by both strategy and user testing that influence overall brand interaction. User Interface User Interface, simply stated, is when a user interacts with a digital product or service. Stemming from user pathways, the UI design features strategically mapped journeys and micro-interactions through information architecture and data visualization. UI designers work to create an impactful interaction with digital products, meet visual expectations, and test well when presented to users. User Experience User Experience is an interactive approach to information architecture and data visualization that create ideal pathways and user journeys. UX requires a level of design detail as to which design will impact user behaviors. The UX approach optimally will result in a…
If you’re selling any kind of product online, one of the easiest platforms you can use to manage an eCommerce site is WordPress functionality with WooCommerce. While there are many different eCommerce solutions in the market like Shopify, Magento, BigCommerce, there are several reasons why WooCommerce it might be the better choice for your business. Why Choose It Over Other Solutions? The first is that it works with WordPress. If you already have a marketing or presentational web site on WordPress and/or you prefer it over other CMS platforms, then you’ll be happy to know that you do not have to make the switch to another platform. It’s especially hard to switch over if you’ve already invested into your site’s web design, web development, add-ons, and theme. Plus, it is designed and maintained by WP core team, so there are no problems with existing WP plugins. The second reason why it might be the better choice is that it is ideal for hybrid sites. Not all website owners want to run pure eCommerce sites. You’ve…
Developing from the design perspective activates impactful messaging from a brand. As a creative agency we work with a variety of clients to develop branding, graphic and web design that elevate brand messaging and overall design. In our experience, an effective brand vision is ideally portrayed from a visual design perspective from a design system created with several components in place. It is important to take a contextual approach with visual and narrative creative assets in mind. User personas, journeys, and pathways are then developed throughout the design phase with focus placed on the aesthetic and how it will reflect the brand. Our Process Leveraging research, creativity and strategy is key when evaluating company opportunities and brand design requirements. In a collaborative, iterative process, attention to color, voice and tonality are combined in developing a suite of creative assets for the client. Best-practices and proven solutions lead to a truly user-centered and designed focused experience. Driven by both skill and magic, our approach generates engagement at just the right moment by creating connections and authentic brand resonance….
Gathering, analyzing and converting data to develop user personas for a brand or company is a critical step in creating business strategies. From web design to cross channel marketing initiatives, creating and utilizing user personas impacts audience strategies and conversion outcomes. Just as defining your target market, investing in further research to identify user personas is necessary when strategizing and crafting consumer strategies. When in the development process for web-design, identifying user personas can assist in creating user journeys, pathways and content. When developing meaningful content, it is both art and science, combining the chemistry of persona demographics, analytics and the brand narrative. Building a Foundation: Persona Development Marketing stakeholders will emphasize how important identifying user personas are when looking to connect with an audience that will benefit the business. It is more complex than analyzing data sheets and general target market infographics. Examining user lifestyle, needs, preferences and patterns are all elements that work together to create the ideal user personas. Think of a user as a character, who has many interests: demographics, motivations and behavior of…