Assessing ROI: Effectively Measuring Marketing Tools to Track and Improve Value

From traditional marketing campaigns such as white papers and brochures to digital and social media implementations – it can be difficult to track what the benefits are without the use of right tools and analysis. For a business to understand what applications can help with distinguishing return on investment in marketing efforts, a great starting point is to identify company goals rather than direct profit. While the overall goal for a business is to increase profit, generating growth it is not always as simple as integrating your marketing activities into an overall business line calculation. The key is using the correct tools, setting proper expectations and monitoring the return on investment.  Goal Setting  Determining which factors to quantify is essential to delivering the right information. As a rule of thumb, always begin with company goals. Knowledge of what goals and metrics mean are critical to the brand are important for…

2 days ago

A PLAN TO REBRAND: REFRESHING A BRAND TO INCREASE PROFIT, STAY RELEVANT AND INCREASE VISIBILITY

For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay relevant, but directly influences profit. A brand refresh is a way to promote a new and improved brand, website and visuals. The process can actually be a great tool for a brand to learn more about their vision, with the correct tools and assistance. While a brand refresh doesn’t mean a brand is completely revamped or unrecognizable, it is focused around the idea of evaluating areas that could use a new perspective, either visually or in context or expanding and leveraging on the aspects that are working well. This could be in support of a new product launch, reaching a new market, or invigorating an existing customer base. As a business grows, it is important that brand reflects that growth and the current…

11 days ago

ArtVersion Named Top User Experience Design Agency in Chicago

The Manifest has released their February 2019 report reflecting the Top 25 User Experience (UX) agencies in Chicago, with ArtVersion recognized at the top of the list as the number one agency for outstanding comprehensive work in user experience (UX), consecutively in 2018 and 2019. Clients of ArtVersion state; “I feel like they’re almost a member of our family. They’ve been great over the years, and I was actually able to work with ArtVersion remotely for the first several years. To me, being able to communicate clearly with a client and understand their style and goals, even when we haven’t sat together face-to-face says a lot.” – Founder, Visual Media Consultant Analysts at The Manifest carefully select agencies based on hard data, expert insights, and actionable advice. The Manifest surveys top creative and tech businesses to gather the latest business insights, trends, and news to help companies, decision-makers, and consumers align with the…

12 days ago

Making Distinction: Designing Web Sites For Corporations, Brands, Startups and Small Business All Take Different UX Strategies

When strategizing for a web design project, it’s important to make a distinction between small business, and corporate approach. Small businesses, startup, brands and corporation all have different needs and goals for their websites user experience. To understand this on a deeper level, you have to explore the reasons why. Small Businesses Market on Fewer Channels Small businesses may only need to focus on a few channels such as social media, email, and website, perhaps also a blog. As a result, their small business web design design only has to appeal to a narrow and specific audience. In comparison, corporations have marketing campaigns running on many channels, print, direct mail, native advertising, and billboards. As a result, they need their brand image and message to be consistent on their site. Serving wider audience means designing more complex user experience. Complex in sense of serving more than one journey but simple enough to keep…

13 days ago

Designing For Brands and Brand Experience

 When it comes to designing for brands, there needs to be a lot of thought and work that goes into the project. There are multiple elements that you need to consider, especially if the business is in a competitive industry or market. It’s more than a matter of creating a web design that’s visually appealing, design marketing collateral that connects audience and engaging user interfaces with the carefully crafted pathways. Let’s go into all the elements that lead to a great branding design.  1. Unique Selling Proposition  One of the main points of having a brand identity is to distinguish your business from the competition. The mistake that many people make is thinking that your visual presentation is what distinguishes you. The reality is that you need to convey your unique selling proposition in your brand.  For example, Amazon is known for being the most customer centric eCommerce site online. The…

20 days ago

Web Design – Visual Design and Narrative Alignment

When most companies think of web design, they only focus on the visual aspects. Creating a visual aesthetic or standing out with a flashy visual presentation is usually the goal. However, this can mislead their brand as it’s their unique brand characteristics that will allows them to connect with their audience and have a unique identity. Companies need to align their visual design with their unique narrative in order to make an impact with their website and further their branding initiatives. The Importance of Having a Brand Voice The biggest mistake that brands make is using a corporate voice or not having a voice at all. There’s nothing else that says you don’t care about your audience than using a corporate voice designed to move a mass herd. You need a voice that communicates that you care about your audience and you actually stand for something. You need to let…

27 days ago

ArtVersion Named Leader in Clutch Global Awards

Clutch, the DC-based ratings and reviews platform, just released their annual Global Awards, and we are excited to announce that Artversion was named as the #1 Digital Design Agency worldwide. We are also very excited to be named to the Clutch 1000. In fact, we are among the top 15 companies on the entire platform, which features over 5,000 companies with reviews.  The ranking criteria were rigorous. Independent Analysts at Clutch spoke with our clients to conduct case study-like reviews. Artversion was also evaluated for our market presence, past work experience, and our client list.  In the past two years of partnering with Clutch, we have an impressive average of 4.8 stars for 18 client interviews.  In a recent website redesign project, one client, a CEO of an archival service, highlighted our white glove approach: “ArtVersion was a true collaborator, responding to our unique needs and helping us make the…

30 days ago

MAGENTO: CHOOSING THE RIGHT CMS FOR ECOMMERCE

For any business, whether brick and mortar or solely web based, choosing a content management system for your eCommerce store is a hot topic these days, and it’s critical to understand that they are simply not all created equal.  Magento eCommerce is one of the more popular platforms available and has distinct features that make it a solid choice with companies reporting  between a 10 to 80% increase in sales due to robust Magento functions. Users also consistently report good experiences with the ecommerce platform, and Magento’s growing popularity reflects this. While Magento can be built to suit any sized organization, according to Forrester’s Q3 report, Magento is aligned as a B2B leader for mid-sized business. With some of most advanced features that an eCommerce platform can offer, Magento’s enterprise-grade features provide the flexibility needed any need a business may have.  Here are some of the reasons companies should optimize…

2 months, 21 days ago

A Plan to Launch: Strategic Mobile App Design

A great idea, enthusiastic innovators, a solid development team, and a great UI design. It may seem simple to gather the core elements of a winning mobile app, however, the result is only as good as the makers behind it. A creative and strategic team must ideate and collaborate from concept to launch in order to deliver the most optimal user experience possible. With that first-of-its-kind idea in place, the journey and design are the next most important factors at hand. Sticking to a set of user-centered design guidelines can help to ensure a design will be used successfully and propel the app to a high rate of usage and download. Keeping a consistent layout from screen to screen will allow for a seamless flow for the user. Once the user becomes familiar with the interface, a consistent design will allow them to adopt new interactions throughout the experience. A user…

3 months, 20 days ago

CREATIVE PERSPECTIVE: BRANDING CONCEPT, STRATEGY & DESIGN

There are many parts of branding from strategy, positioning, culture, to the brand statement. However, design is obviously the most recognizable aspect of branding. Design and branding are inseparable but businesses often confuse the relationship between the two. The award winning design team at ArtVersion is no stranger to tackling branding efforts including brand launches and brand refreshes. Working with a global set of clients has taught the collaborative group many lessons on how to best approach branding to turn out the best brands possible. “Clients will approach us with a project – a new website, white paper or  – and give us initial direction that isn’t in alignment with their existing branding. It’s here that the ‘aha’ moment happens and they realize their branding is stuck and needs to be reworked to align with new standards and their own growth strategies.” Erin Lentz, ArtVersion director of design Here are the…

4 months, 1 day ago