CREATIVE PERSPECTIVE: BRANDING CONCEPT, STRATEGY & DESIGN

There are many parts of branding from strategy, positioning, culture, to the brand statement. However, design is obviously the most recognizable aspect of branding. Design and branding are inseparable but businesses often confuse the relationship between the two. The award winning design team at ArtVersion is no stranger to tackling branding efforts including brand launches and brand refreshes. Working with a global set of clients has taught the collaborative group many lessons on how to best approach branding to turn out the best brands possible. “Clients will approach us with a project – a new website, white paper or  – and give us initial direction that isn’t in alignment with their existing branding. It’s here that the ‘aha’ moment happens and they realize their branding is stuck and needs to be reworked to align with new standards and their own growth strategies.” Erin Lentz, ArtVersion director of design Here are the…

1 month, 1 day ago

Digital Authenticity: Building the Ideal Brand Voice Through Web Design

Brand culture embodies the core value of what a company offers and what they stand behind – so it’s critical that the digital persona reflect this accurately. One of the most powerful branding tools to express this point of view is through web design. It’s these channels that drive us to connect with a brand – if we choose to engage, and ultimately make a conversion. Trust reigns supreme in the digital environment – and at the end of the day, it all depends on the users view of the brand. For web designers, content strategists and marketers, this presents a true challenge: How can we ensure an authentic user experience unless we are completely immersed in the brand being represented? What truly makes an organization stand out is when their brand is relatable. Once that style permeates into a company’s design process, it connects the brand to a unique…

5 months, 6 days ago

5 Reasons to Implement WordPress for Enterprise

Because of size and reach, enterprise businesses must be equipped with a scalable and secure web presence to compete in their markets. As a result, new enterprise WordPress VIP and plugins are being developed to provide a more robust system and streamline processes for brands of all shapes and sizes. If you’re already an alternate free theme or third party theme for your WordPress site or another platform altogether, here’s are some strong reasons to invest in WordPress for enterprise. Digital Content Management Infrastructure Developing a custom theme will make it easier to build and manage your website. With a central content hub or decoupled CMS, you can customize the admin user interface to your company’s needs, you won’t have to waste time trying to figure out what to do or having to deal with an unintuitive setup. You can add shortcuts, tools such as Edit Flow and apps like…

6 months, 1 day ago

How Web Presence Impacts Overall Brand Positioning

Recent research about how small businesses use websites and social media suggests some striking trends: One in five small businesses use social media in place of a website, yet 24% of small businesses report that they do not have a formal strategy guiding their social media presence. The findings come from Clutch, a research and reviews firm based in Washington DC. “Sometimes business owners think web design is the last thing they need to think about,” says Vanessa Petersen, ArtVersion’s Executive Director of Strategy. “But once you make that decision to put in the work to [build a website], it’s amazing what it can do to ease some of the burdens of doing business.” One such burden is managing a small business’ online reputation, which is significantly easier when a small business manages their own website and tends strategically to their online presence overall. Build Trust and Credibility By providing…

8 months, 15 days ago

Cultivating Innovation: Viewing Constraints As Opportunity

With business growth as the goal of most brand strategies, innovation has become a necessary aspect of making market impact. Within the creative industry, stakeholders are faced with a daily challenge – given a set of guidelines to create the next big thing. To some, this process can be seen as daunting, cumbersome and even stifling with no creative outlet. But the reality is that creativity can actually flourish under pressure. When it comes to design, campaigns and brand initiatives – constraints may actually enable true innovation. Without this material direction – the process can continue without resolution, and therefore continues to loop. Giving form to the process ensures that the ideas and material that make it to the top can be realized, turning into projects that can authentically support the brand. Creative Positioning Once constraints are viewed as opportunities, there arises a positive tension that can be seen as an…

8 months, 21 days ago

Design DNA: Achieving Brand Transparency

Creating the pathways to deliver the optimal brand experience through design requires the careful and meaningful integration of strategy and creativity to produce the ideal outcome for both company and consumer. There’s little question as to what a brand needs to serve it’s user – information, trust, intelligence, and speed – just to name a few, but it’s a level of transparency, delivering authenticity that is essential to creating meaningful engagement. An open view into an organization breeds a level of extreme trust not found easily. Whether explaining a manufacturing process in detail, providing clear deliverables on a service or offering true costs of goods sold – these are the aspects that can even go as far as to build a mission and become what a company is known for. One of the biggest questions for organizations operating, particularly in the digital sphere, is how to not only give the perception…

10 months, 11 days ago

ArtVersion Presented With Nine Top Honors from Vega Awards

Celebrating the best in digital media excellence, each year, Vega Digital Awards recognizes and honors the outstanding performance, talent and effort of the best digital and creative professionals, web developers, web designers and web agencies around the world. Alongside the best ad agencies, public relations firms, interactive agencies, web designers – ArtVersion is pleased to have been awarded a record 9 honors for 2017, including four prestigious Canopus (1st Place) Awards and five Centauri (2nd Place) Awards. Members of the 2017 Vega Awards Jury is composed of a group of prestigious and highly respected individuals handpicked from the digital and creative industry around the world. Among the projects honored, ArtVersion was recognized across multiple areas of expertise inlcuding design and strategic concentration inclusive of three website designs: Cristaux, Tiara, and JetRails. Cristaux Tiara Salon JetRails 2017 ArtVersion Vega Awards Summary Canopus (1st Place) – W17007 Beauty and Cosmetics – Tiara…

1 year, 16 days ago

Brand Centered Marketing: How The Right Imagery Affects Strategy

In marketing and advertising, whether print or digital, no element is arguably more essential than imagery. With roughly 80 percent of consumers more likely to read a piece of content that contains colorful, relevant visuals – an integrated and aligning image strategy is a highly effective method for increasing market share. If a brand is not effectively using imagery as a part of an overall marketing strategy – they are missing out on revenues and valuable conversion opportunities. Marketing strategy encompasses a wide range of activities, but they all work together to produce brand image. The presence of a positive brand image is critical to the longevity of a business, and imagery is a powerful tool in forging this connection with the consumer and overall industry performance. Brand-centric and customized imagery – including illustrations, custom photography and carefully curated stock photography can boost a brand’s position and recognition in the…

1 year, 24 days ago

Brand Experience is All-Inclusive

It’s easy to get immersed in the digital aspect of a brand experience with measurable ROI and supporting interactive elements, but creating a total brand experience goes far beyond virtual. Successful brand strategy and campaign development encompass touchpoints that expand to all aspects of a user’s relationship with a company or brand. From the first point of contact to conversion all the way to customer retention strategies – brands must leverage all platforms possible to guide the experience to sustain a lasting relationship. Since attending PRINT 17 earlier this month, the ArtVersion team has been reflecting on the strength of graphic communications when paired with great design. Discussing industry-ranging innovation, education, and methodologies – the team was given an up-close look at the latest technologies and trends for pathway implementation. With the power to forge connections and change the face of business, marketers, and designers must utilize these tools to…

1 year, 1 month ago