The term “user experience” has grown in popularity over the last decade. As we near the end of 2019, reflecting on the term and where it started gives us guidance on how it will continue to evolve in the new decade. Research suggests that the emphasis on experiences over products cannot be underestimated by brands. While both of these tangible elements of the user experience play a role in unlocking consumer loyalty, experiences are proving to be more effective for tapping into the modern consumer’s drive for inspiration and meaning in their purchases. Generational Shift in Values From generation to generation, several changes in values and trends have impacted consumer habits and preferences, Not only does this affect brands in most categories, but it also influences the spending behavior patterns of consumers across the globe. One of these shifts in values is consumers’ gravitation towards Experiences versus products where 76% of international consumers prefer spending on the former compared to the latter, according to a recent survey. This trend can be attributed mainly to Millennials, who…
It’s no secret that brands’ pursuit of consumer loyalty has become an increasingly tricky proposition as the marketplace gradually clutters with competition in search of a piece of the market share. A majority of consumers have held relationships with specific brands for 10 or more years, validating the idea that this elusive consumer loyalty is often times a journey rather than a destination. Trust and an emotional connection to a brand is what fuels this journey. This trust from the consumer cannot be achieved without a brand first establishing credibility through an element of personalization. This personalized approach, whether through design or marketing, sparks interest then action from the consumer because they’ll be more likely to gravitate towards a brand’s message. It’s imperative for brands to analyze data so that they can take calculated steps when trying to engage consumers. Key Components to Successful Brand Campaigns Consumers have proven to be volatile with regards to the brands they choose to align with. Flip-flopping has become common, as more than half of modern consumers are likely…
To design and development an impactful website, there must be specific design elements, calls to actions, and interactions that engage the user dynamically and engagingly. Good design is in the details, and creating a user experience that will excite, resonate, and convert users to the brand’s service or product is a best practice solution and overall goal. Influential Journeys and Pathways When creating a journey and pathway that will engage the user throughout a website is done through specific design details and development elements that the user experiences. By placing certain design elements, such as iconography and even the typography, these details impact the totality of the brand. Statically curating these specific elements to engage the user throughout the website, is done through user testing analysis and identifying key user personas for the brand. Content Hierarchy The content throughout a website is placed and created to tell a story. When reading a book, the book begins by setting the scene, not jumping right into the story arch, which is how developing a content hierarchy works…
Cision PR Web features ArtVersion in two articles by SoftwareDevelopmentCompany.co. ArtVersion was highlighted as The Top Outsourcing Software Development Companies of 2019 and as one of The Top 5 Services That Custom Software Development Companies Provide. SoftwareDevelopmentCompany.co is a B2B marketplace connecting brands with software developers, researched the best outsourcing software developers who can build professional custom software solutions for businesses around the world. Cision PR Web is the leader in online news distribution and publicity. Cision PR Web distributes online press releases to a powerful online syndication network, targeted lists of industry-specific journalists and your brand’s integrated social media networks. Read More…
When beginning the process of interviewing and vetting out possible creative partners to design or refresh your website, it is important to think about certain details and factors that could impact the process. From researching platforms, content management systems and placing proper long-term goals and priorities for the website that are critical to a successful website and collaborative collaboration with an agency. Research Platforms Take into account what the overall function and conversion expectation of the website. What is the return on investment for this project? Taking into consideration if a brand is B2B, B2C or C2C, as this helps determine what platform to be on and how to create a optimal user experience. Begin by researching what platform your current website is on, and what other platforms you think might work for your company. For example, if your company is an eCommerce business, platforms such as Shopify might be a solution to your business as Shopify is a great resource for eCommerce solutions. Content Management System “A content management system, often abbreviated as CMS, is…
Implementing targeted and curated Call to Actions (CTA) is important to engage the user to navigate and explore the interface. Commonly, we see this for a discount in exchange for an email. A pop-up for a brand would prompt the user if you would like 10% and content would follow with “No thanks, I want to pay full price” which puts the action into perspective for the user. There are three main types of CTAS, which include: Basic CTA — This is a call-to-action that does not change based on any attributes of the visitor. It’s the same for every visitor that sees it. Multivariate CTA — These are similar to Basic CTAs, but instead, there are two or more CTAs being tested against one another. Traffic is typically split evenly to each variation and then you can select a winner based on which CTA converts better. Smart CTA — These are CTAs that are tailored to an individual. There can be numerous ways CTAs like this adapt to a visitor, such as their location, browser language, whether…
When we think of a brand that is known for their designs and overall game-changing branding we think of Apple. From the sleek design, user-friendly user face and simplistic aesthetic and curated options for settings and customized settings, what isn’t to like- which is most likely why you are reading this on an iPhone or Mac. Apple was able to harness the power in simplistic but impactful design with minimal colors, shapes and customizable options. Influences that Impact Design Data-Driven Design is a critical component as another factor that influences design, as having the proper understanding of who you are designing for and the purpose of User Personas and current brand positioning can impact design. For instance, if a brand like McDonald’s decides they are looking to refresh the brand, they will not all the sudden decided to have simplistic and white colors, like Apple. Even though a consumer can frequently eat McDonald’s and have the latest iPhone, these two brands still have separate brands and user personas. Design and Trends Trends come and go,…
ArtVersion featured in new article by Ad Age. Ad Age Amp is a new platform for creative work, companies and people. Showcase your expertise, accolades and campaigns while leveraging the credibility of Ad Age and Ad Age Creativity. Ad Age Amp can be used by companies and brand of all sizes, plus individuals at any stage in their career. Ad Age recently added a new feature to Amp profile pages and featured ArtVersion for example of companies who are utilizing it. Ad Age Amp isn’t another company directory. It is a platform that directly connects your profile to our editorial coverage, reaching a built-in audience who turns to Ad Age every day for breaking news, insights and trends, and innovative creative work. ArtVersion Ad Age Profile: Here Read More…
When creating and manifesting design with clients, it is important to emphasize the creative process. Our design process is an iterative and collaborative environment that includes; implementing key strategies, providing data-driven designs that develop meaningful and cross-functional deliverables. Consistently enforcing this progress is how impactful customer interactions and experiences are created. Design Sprint Process Through a uniquely collaborative approach, we work to create experiences that transform companies & empower brands. By challenging each other and our clients, we create breakthrough solutions while working collaboratively as a collective to create data-driven designs and always bring a level of innovation and passion to each project. It is important to understand the value in collaboration and how critical it is throughout creating and developing a design and web collateral. Working with a creative agency is a process that develops with collaboration with the client and internal stakeholders to build and create meaningful work to engage the user. Customer and User Interaction Authentic and frictionless experience is created when content delivery, conversion strategy, and a brand story work together….
To understand and the journey of a consumer, it is important to analyze why they make the decisions they do. This means understanding their motives for purchasing; from the grocery store, clothes to appliances everyone has motives and reason for their behavior. Factors can include environment, politics, and economy which impact the way a user interacts with brands and companies daily. Why Data Matters Data is at the forefront of everything we do. From logging on social media, searching for that new dress on amazon and eating out at our favorite restaurant. Companies like Facebook collect the data on your social media habits (likes, friends, interests) Amazon tracks what dress you bought and what other items you might be interested in and even your bank collects data on how often you spend money and where for security purposes of course. Many people have considered collecting our behavior as data points to be a breach of privacy and frankly, a bit creepy. As much as consumers might find it to be uncomfortable, we are still benefiting…