As artificial intelligence becomes increasingly embedded in marketing workflows, organizations are facing a more nuanced challenge than simply deciding whether to adopt the technology. Teams also need to...
ArtVersion is one of four Chicago agencies among ten firms selected nationally, with Principal and Creative Director Goran Paun also highlighted as a “Founder to Watch in 2026.”...
ArtVersion Principal and Creative Director Goran Paun is among the contributors to “20 Ways Agencies Can Adapt To Evolving Client Needs,” an Expert Panel published by Forbes Agency...
A website redesign can reveal much more than outdated visuals or an overgrown navigation. It can expose unresolved questions about audiences, offerings, priorities, confusing user flows and what...
Consistency is usually treated as a sign of design maturity. But consistency alone does not tell us whether the underlying decisions are good ones. In a new Forbes...
A new Fast Company perspective examines why the decisions made before visual execution often determine whether design can actually do its job. ArtVersion leadership is sharing a perspective...
CHICAGO, IL — October 1, 2026 — ArtVersion has received eight honors at the 21st Annual W3 Awards, earning three Gold and five Silver awards across three distinct digital...
ArtVersion has been named a Finalist in two categories at the 16th Annual Lovie Awards, with recognition for both our client work and our ongoing design research initiative,...
A typeface looks unusual until it appears everywhere. A navigation pattern feels inventive until users expect to find it on every screen. Design has a quiet way of...
ArtVersion Executive Director of Design Erin Lentz was featured in Senior Executive’s article on brand consistency. The feature brings together members of the Senior Executive CMO Think Tank...
A thousand years before anyone designed a navigation menu, people were already solving many of the same problems designers face today: What should someone notice first? How do...
Enterprise websites rarely fail because they need another page. The harder problems tend to sit underneath the interface: multiple content owners, aging technology, disconnected systems, complex permissions, regional...
Mordor Intelligence’s 2026 Graphic Design Market report includes ArtVersion among the firms shaping a global design landscape increasingly defined by strategy, technology, and connected experiences. The definition of...
The Chicago-based creative agency takes the top position on The Manifest’s September 2026 list of design companies in Illinois. ArtVersion has been ranked No. 1 on The Manifest’s...
In a new article for Entrepreneur, ArtVersion Principal and Creative Director Goran Paun explores the idea of decision debt—the accumulation of unresolved choices around positioning, audiences, offerings, naming,...
We’re happy to share a milestone that means a lot to our team: ArtVersion has reached the No. 1 position on Clutch’s list of graphic design firms in...
ArtVersion Principal and Creative Director Goran Paun recently contributed to Forbes Agency Council with a new article examining how design systems are evolving beyond visual consistency to influence how brands...
ArtVersion Executive Director of Design Erin Lentz recently contributed to a Senior Executive CMO Think Tank discussion examining how brands can approach values-based marketing without allowing the message...
For years, one of the clearest goals in UX has been to remove friction. Fewer steps, faster decisions, less hesitation between what someone wants to do and the...
Senior Executive’s CMO Think Tank features Erin Lentz on the essential balance behind marketing new and complex ideas. ArtVersion Executive Director of Design Erin Lentz was featured in...
ArtVersion Principal and Creative Director was recently featured in a Forbes Agency Council expert panel examining how B2B organizations can communicate effectively with technical and non-technical stakeholders at the...
A lean marketing team does not need to own every capability to maintain a strong, coherent brand. Its most valuable responsibility is knowing the organization well enough to...
Artificial intelligence can remember a customer’s history, predict the next question, and produce the right answer in seconds. It can still leave that person feeling managed rather than...
“The real test of visual direction is whether the next person can make the right call without asking.”—Petra Campbell, Art Director, ArtVersion A brand can look consistent in...
A focused workshop can expose the organizational questions a new interface cannot solve on its own. Website redesigns often begin with broad agreement: the current site no longer...