ArtVersion has been named a Finalist in two categories at the 16th Annual Lovie Awards, with recognition for both our client work and our ongoing design research initiative,...
A typeface looks unusual until it appears everywhere. A navigation pattern feels inventive until users expect to find it on every screen. Design has a quiet way of...
ArtVersion Executive Director of Design Erin Lentz was featured in Senior Executive’s article on brand consistency. The feature brings together members of the Senior Executive CMO Think Tank...
A thousand years before anyone designed a navigation menu, people were already solving many of the same problems designers face today: What should someone notice first? How do...
Enterprise websites rarely fail because they need another page. The harder problems tend to sit underneath the interface: multiple content owners, aging technology, disconnected systems, complex permissions, regional...
Mordor Intelligence’s 2026 Graphic Design Market report includes ArtVersion among the firms shaping a global design landscape increasingly defined by strategy, technology, and connected experiences. The definition of...
The Chicago-based creative agency takes the top position on The Manifest’s September 2026 list of design companies in Illinois. ArtVersion has been ranked No. 1 on The Manifest’s...
In a new article for Entrepreneur, ArtVersion Principal and Creative Director Goran Paun explores the idea of decision debt—the accumulation of unresolved choices around positioning, audiences, offerings, naming,...
We’re happy to share a milestone that means a lot to our team: ArtVersion has reached the No. 1 position on Clutch’s list of graphic design firms in...
ArtVersion Principal and Creative Director Goran Paun recently contributed to Forbes Agency Council with a new article examining how design systems are evolving beyond visual consistency to influence how brands...
ArtVersion Executive Director of Design Erin Lentz recently contributed to a Senior Executive CMO Think Tank discussion examining how brands can approach values-based marketing without allowing the message...
For years, one of the clearest goals in UX has been to remove friction. Fewer steps, faster decisions, less hesitation between what someone wants to do and the...
Senior Executive’s CMO Think Tank features Erin Lentz on the essential balance behind marketing new and complex ideas. ArtVersion Executive Director of Design Erin Lentz was featured in...
ArtVersion Principal and Creative Director was recently featured in a Forbes Agency Council expert panel examining how B2B organizations can communicate effectively with technical and non-technical stakeholders at the...
A lean marketing team does not need to own every capability to maintain a strong, coherent brand. Its most valuable responsibility is knowing the organization well enough to...
Artificial intelligence can remember a customer’s history, predict the next question, and produce the right answer in seconds. It can still leave that person feeling managed rather than...
“The real test of visual direction is whether the next person can make the right call without asking.”—Petra Campbell, Art Director, ArtVersion A brand can look consistent in...
A focused workshop can expose the organizational questions a new interface cannot solve on its own. Website redesigns often begin with broad agreement: the current site no longer...
The platform may change, but clarity, trust, and human intent should remain recognizable. Digital platforms rarely stay still. Content management systems are replaced, portals are rebuilt, workflows are...
Companies increasingly expect chief marketing officers to influence revenue, customer loyalty, and long-term growth. Yet many organizations still limit marketing’s role to building visibility around decisions made elsewhere....
Artificial intelligence can produce more creative options in less time. That changes the pace of production, but it does not resolve the harder questions behind the work: Who...
The most useful conversations about artificial intelligence are moving beyond the tools themselves. The more important question is how organizations preserve judgment, clarity, and human responsibility as AI...
Conversions are recorded at the end of a journey, but confidence is built across every meaningful interaction. A completed form is easy to count. The quieter work that...
Data can reveal patterns, but human judgment gives digital experiences distinction, coherence, and lasting meaning. Digital teams have more evidence than ever. Dashboards can show where people click,...
B2B buyers are not short on information. They are short on reasons to trust one source over another. Before responding to an email, an advertisement, or a sales...