ArtVersion was recently featured in a Forbes Agency Council Expert Panel article, “How Top Agencies Are Restructuring To Enable AI-Driven Models,” which explores how creative, digital, PR, and advertising agencies are evolving as AI reshapes traditional team structures and production workflows.
The article brings together perspectives from agency leaders on how AI is influencing hiring, training, collaboration, and the balance between human expertise and automation. Many contributors point to a shift away from traditional pyramid-shaped agency models, where large layers of junior execution historically supported senior strategy. As AI becomes more capable of handling repetitive production tasks, the value of agency teams is increasingly tied to judgment, context, creative direction, and the ability to connect strategy with execution.
In the Forbes piece, Goran Paun, Principal and Creative Director at ArtVersion, emphasized that ArtVersion has long built its team around curiosity, judgment, and creative range rather than repetitive production alone.
“At ArtVersion, we have always built teams around curiosity, judgment and creative range. AI may reduce some production layers, but it also raises the value of people who can think critically, interpret context and connect strategy, design and technology into one coherent experience.”
For ArtVersion, the discussion reflects a broader belief that AI does not replace the need for experienced creative and strategic teams. Instead, it reinforces the importance of multidisciplinary collaboration, thoughtful decision-making, and human-centered design. As tools continue to accelerate production, the agency’s focus remains on the quality of the thinking behind the work: how brand, digital strategy, design systems, content, technology, and user experience come together to create meaningful outcomes.
This perspective aligns with ArtVersion’s ongoing approach to creative and digital work. The agency’s teams operate across strategy, UI/UX, brand, web, content, and technology, helping organizations translate complex business goals into cohesive digital experiences. In an environment where speed and automation are becoming more accessible, ArtVersion continues to place emphasis on clarity, context, craft, and the human judgment required to make digital experiences useful, relevant, and lasting.
This Forbes Agency Council feature highlights a timely shift across the agency landscape. AI is changing how work gets produced, but the strongest agencies are not simply becoming faster. They are becoming more intentional about where human expertise matters most.