ArtVersion was recently featured in a Forbes Agency Council expert panel examining where print advertising continues to create meaningful value in an increasingly digital world.
The article, “Spaces Where Brands Can Make the Most of Print Ads in a Digital World,” brings together agency leaders to explore why certain industries, audiences, and environments remain especially well suited to print.
Print as a Tangible Brand Experience
Digital media offers immediacy, reach, and precise measurement, but print creates a distinctly physical interaction with a brand. A thoughtfully designed publication, direct-mail piece, brochure, or printed campaign can communicate permanence and credibility while giving audiences something they can hold, revisit, and remember.
This tangible quality can be particularly valuable when purchasing decisions require time and trust. In these contexts, print is more than a vehicle for information—it becomes part of the brand experience itself.
The Forbes panel highlights opportunities for businesses to use print design in places where attention is more focused and the surrounding environment strengthens the message. Trade publications, professional settings, hospitality spaces, events, and carefully targeted mail campaigns can give brands access to audiences in moments that feel more deliberate and less interrupted than many digital interactions.
Connecting Physical and Digital Touchpoints
For ArtVersion, the continued relevance of print reflects the importance of creating cohesive experiences across channels. Print and digital media do not have to compete for attention. When strategically connected, they can reinforce one another and make a campaign more memorable.
A printed piece can establish an initial sense of presence before directing an audience toward a website, digital product, campaign landing page, or interactive experience. Digital channels can then extend the conversation through additional content, personalization, and measurable engagement.
The effectiveness of this relationship depends on consistency. Visual language, messaging, typography, imagery, and calls to action should feel connected across every touchpoint. When those elements work together, audiences encounter one recognizable brand experience rather than a collection of disconnected materials.
Designing Print With Purpose
The renewed interest in print is not simply a return to traditional advertising. Its value comes from using the medium selectively and intentionally.
Successful print communication begins with an understanding of the audience, the setting, and the role the piece plays within the larger customer journey. Format, material, hierarchy, pacing, and production quality all influence how the brand is perceived. Each decision should support the message and make the experience more useful, relevant, and distinctive.
As digital environments grow more crowded, well-designed physical communication can offer a different kind of presence—one grounded in materiality, focus, and lasting brand recognition.
Read the complete expert panel on Forbes.