Petra Campbell

Petra leads art direction across ArtVersion’s website redesign and brand identity work, helping established organizations modernize their visual presence while preserving the history, recognition, and character that make their brands distinctive.

Her work spans visual identity, typography, color systems, image direction, interface design, and the broader design systems that support consistency long after launch. She has been with ArtVersion since 2014 and has worked with organizations including Hilton, the Internet Society, ADL, Exelon, and Caterpillar.

Petra brings a strong focus on continuity to complex redesign engagements, particularly when organizations need to evolve without losing important elements of their visual or digital heritage. Her work helps connect brand expression with practical systems that internal teams can continue to use and extend over time.

She also writes about the craft and complexity of redesign, including how organizations can preserve brand heritage, legacy URLs, and other important elements when rebuilding digital platforms. Petra holds WordPress VIP certifications spanning enterprise security, performance, architecture, and debugging.

Petra has served as a judge for the 29th Annual Webby Awards and the 30th Annual Webby Awards, and has also served on the Online Design Awards jury. She is a member of the International Academy of Digital Arts and Sciences and the Academy of Interactive and Visual Arts, where she contributes to ongoing industry dialogue, program development, and peer exchange, while also helping judge work across leading digital and creative award programs.

Her work has been recognized by the Webby Awards, the w3 Awards, the Vega Digital Awards, the MUSE Creative Awards, the Davey Awards, the Online Design Awards, and the Collision Awards.