Baetyl Fine Jewelry
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Research
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Strategy
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Graphic design
Bespoke Jewelry For Those Who are One of One
Baetyl Fine Jewelry, a contemporary fine jewelry brand rooted in timeless design and craftsmanship, partnered with Artversion to design a print advertisement for a luxury magazine publication.
Baetyl Fine Jewelry required a refined visual approach that communicated elegance, material quality, and modern restraint within a single printed page. Through multiple drafts and close collaboration with the Baetyl team, Artversion explored and refined layouts that balanced typography, composition, and imagery to showcase the brand’s jewelry with clarity and intention. The final design emphasizes Baetyl’s understated luxury while aligning seamlessly with the brand’s established visual identity.
Color Palette
To modernize its digital presence, ArtVersion infused the brand's palette with new colors that exuded an elevated feel. The color narrative was designed to seamlessly complement their existing style while introducing elements that added cohesively with the images used. The palette, featuring calming blues and greens, achieved a cohesive look while adhering to accessibility guidelines.
Muted Aqua
#46A6C5
Emerald Green
#25703A
Obsidian Black
#000000
Sapphire Blue
#140FAA
Green Quartz
#83A777
Raleway
Medium
Raleway
Light
Raleway
Thin-Italic
Typography
ArtVersion selected Raleway typography for Baetyl. The Sans serif font added an elevated feel with its Thick and thin strokes while maintaining versatility across various formatting styles.
Designed with intention, Crafted to last
Artversion worked closely with Baetyl to create ads that reflect the brand’s philosophy, balancing modern edge with timeless refinement and letting the jewelry take center stage.
This collaborative approach resulted in advertisements that do more than promote product—they echo Baetyl’s identity and speak directly to its discerning audience. By carefully aligning visual language, tone, and composition with the brand’s values, the final designs resonate with customers who appreciate craftsmanship, rarity, and intention. The ads feel considered and lasting, reinforcing Baetyl’s position as a modern fine jewelry brand that values depth over excess and creates pieces meant to be worn, remembered, and passed on.
Results
These ad designs are crafted to do more than simply capture attention — they are designed to reflect the refined artistry and quiet confidence that define Baetyl. Through considered composition, elegant restraint, and a focus on the beauty of each individual piece, the ads draw the viewer in and invite them to linger, mirroring the experience of discovering Baetyl jewelry itself.
By spotlighting the richness of rare gemstones, the precision of modern settings, and the effortless balance between edge and elegance, the designs elevate Baetyl’s upscale identity without feeling overstated. Every visual choice reinforces the brand’s commitment to one-of-a-kind craftsmanship, celebrating jewelry that feels both timeless and contemporary.
The result is a collection of ads that not only stand out visually, but also communicate lasting value and intention—leaving a refined, memorable impression that endures long after the first glance, much like the gems Baetyl creates for its customers.