As the digital market becomes more and more saturated, people are being drawn to the internet for a variety of needs. Knowing this, that means an influx of consumers from a wide range of cultures with differing goals and abilities also need access to the digital world. When creating a digital product, every user needs to feel as though they were considered in the design and content creation.

Thus, many companies have begun writing and designing with inclusivity in mind. Through research and empathy, brands can create content that their users want to see, creating brand trust. By applying accessibility tools to digital products, companies are taking it a step further to ensure all potential users have their needs met.

In Forbes’ latest publication, ArtVersion shared its expertise on the importance of creating inclusive user experiences for a wide variety of consumers. They provided tips and tricks to establish inclusivity throughout a brand, and ways for users to all have an equal right to access digital products.  

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Illustration of figure characters standing together in a line of unity to highlight accessibility and inclusivity.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.

About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.