Relationship marketing has become an important aspect of a company’s overall marketing strategy. This type of marketing relies on a company’s ability to advertise its company instead of its product or service. This builds relationships with customers that will eventually turn into loyal users. 

The Forbes Agency Council discussed ways in which companies can build loyalty with their consumers through brand marketing. They describe how strong brand relationships lead to increased customer retention and satisfaction. ArtVersion’s Goran Paun weighed in on the discussion describing the benefits of human-centered design.

Innovation and creativity are at the core of any good marketing strategy. ArtVersion uses these qualities to help companies build strong relationships with their consumers through digital products. With many years of experience, it is clear that the creatives at ArtVersion have a strong sense of relationship marketing.

“​​The human-centered design method offers a win-win for both businesses and users. The HCD approach puts the users in the center and offers solutions around them; it’s commonly used in the product process, but also in business management. The better the product experience, the more likely people will love using it, continue to use it and share their positive experiences with others.”

Goran Paun, Principal & Creative Director at ArtVersion

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About ArtVersion

ArtVersion® is a creative agency headquartered in Chicago, IL, globally acclaimed for user interface (UI) and user experience (UX) design. With over twenty years of leading expertise in graphic design, branding and web development, ArtVersion works with clients worldwide to craft dynamic strategies, visuals and messaging that delivers powerful user experiences. ArtVersion’s services range from conceptualization, design & layout, and content strategies relevant to digital web and print delivery methods. ArtVersion also boasts a best-in-class user experience lab to help clients reimagine their brand and push creative boundaries.

About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.