August 28, 2025 — Inc. magazine featured insights from ArtVersion in its latest article, “16 Big Ideas for How to Spend $1 Million on Marketing Right Now.” The piece gathered perspectives from founders and CEOs across industries on how they would deploy a major marketing investment.
The article’s central narrative was anchored by branding icon Tom Rinks, best known for co-founding Sun Bum and creating Taco Bell’s iconic chihuahua campaign. Rinks predicted that 2025 would be the year marketing “gets weird,” arguing that unconventional creativity is the most effective way to break through saturated digital spaces. His outlook set the stage for the bold ideas that followed—including ArtVersion’s perspective on localization.
Representing ArtVersion, Goran Paun, Principal and Creative Director, contributed thoughts on the importance of expanding physical office presence in key markets.
“We’ve seen a strong shift toward localization. Having a tangible office footprint in key markets builds trust and visibility in ways virtual hubs simply can’t. Face-to-face interactions are a big part of our brand.”
Paun explained how localized hubs amplify brand reach, strengthen client trust, and create opportunities for authentic community connection—reinforcing ArtVersion’s belief that design and strategy thrive most when rooted in real-world relationships.
At ArtVersion, the value of being together in a room—whether with clients or as a team—cannot be overstated. Creative breakthroughs happen when ideas are shared openly, when sketches and concepts are passed across the table, and when conversations spark in real time. Those shared moments lead to alignment, trust, and decisions that move projects forward with clarity.
This human-centered approach is what drives our process. Meeting clients in person allows us to better understand their vision and culture, while collaborative sessions with our team ensure that every project benefits from diverse perspectives and collective problem-solving.
Face-to-face interaction remains at the core of how we build meaningful relationships and deliver impactful work.It’s where ideas gain momentum, where trust is built, and where design becomes more than just strategy—it becomes shared experience.
ArtVersion, recognized as a 2023 Inc. Power Partner Award honoree, continues to collaborate across industries as a trusted creative partner for companies worldwide—helping brands evolve through design, strategy, and user-centered experiences.
Read the full article on Inc.