On September 18, 2025, on Inc.com, ArtVersion’s approach to design was spotlighted in Goran Paun’s feature “The Design Gap AI Can’t Cross.” This article addresses the pivotal question facing the creative industry today: Can AI ever truly replace the human dimension in UX and brand design, or does human insight remain essential as technology advances?
Why AI Alone Cannot
Close the Gap
As the article outlines, while artificial intelligence continues to advance—processing large datasets, recognizing patterns, and automating certain aspects of the design process—the core of effective design remains grounded in human judgment, creativity, and empathy. Tools can simulate and accelerate, but they cannot intuitively interpret ambiguous signals, cultural nuances, or unspoken emotional responses. At ArtVersion, these are the very capabilities that anchor every project, from Fortune 500 UX overhauls to emerging tech product launches.
We believe the gap between great design and technology is bridged by empathy, creativity, and vision. These are the very principles at the core of every project at ArtVersion. Our team’s commitment to human-centric innovation and award-winning design continues to shape brands into icons, inspiring loyalty and growth in every industry we undertake.
At ArtVersion, we invite visionary businesses and collaborators to join us in reimagining what’s possible. Experience how our unique blend of creativity, technology and expertise transforms brands from noteworthy to iconic.
ArtVersion’s Role in the Design Industry
Inc.’s feature affirms ArtVersion’s philosophy: technology should serve as an accelerant, not a replacement, for human creativity and innovation. The article emphasizes that authentic connection, brand consistency, and culturally resonant design—all principles of ArtVersion’s practice—demand not just advanced tools but also the lived experience, insight, and adaptability of skilled designers.
About ArtVersion:
ArtVersion® is a global creative agency leading the way in UI/UX, visual branding, and digital strategy. Renowned for immersive, human-centered solutions, our team pushes creative boundaries while keeping users—and meaning—at the center of design.
Link to the article: https://www.inc.com/goran-paun/the-design-gap-ai-cant-cross/91241451