ArtVersion’s collective perspective on Generative Engine Optimization (GEO) was recently featured in Forbes as part of a Forbes Agency Council article examining how leading agencies are adapting to AI-driven search and visibility.
The feature explores how generative engines are reshaping the way brands are surfaced, described, and compared—often before users ever reach a website. Rather than treating GEO as an extension of traditional SEO, the article highlights a broader shift toward structure, authority, and clarity as the foundation for how AI systems interpret and represent organizations.
ArtVersion’s contribution focuses on the role of information architecture and content structure in this new environment. As generative systems increasingly rely on clean source material, consistent signals, and well-defined relationships between ideas, the integrity of a brand’s underlying systems becomes critical. Visibility is no longer driven by volume or optimization tricks, but by coherence, credibility, and how well a company’s knowledge is organized and maintained over time.
Rebuilding Information Architecture For Clarity And Scale
“We started improving how content is structured, written and connected across client websites two years ago. Generative engines need clarity, context and authority, so the biggest shifts happen in information architecture and content modeling. At ArtVersion, we ensure source material is clean, consistent and supported with structured data so AI surfaces it more accurately and more often.” – Goran Paun, ArtVersion
Across the ArtVersion collective, this approach reflects an ongoing emphasis on design as infrastructure. Websites, content models, and digital platforms are treated as living systems that must perform reliably for both humans and machines. When structure is clear and intent is consistent, generative engines can surface brands more accurately, and organizations retain greater control over how they are understood.
The Forbes feature underscores a broader industry shift: as AI becomes the interface to information, the brands that endure will be those that invest in clarity at the source. GEO, in this context, is less about chasing algorithms and more about aligning how a business thinks, communicates, and structures knowledge.