As a Forbes Agency Council member and regular contributor to Forbes, Goran Paun often shares agency perspectives and insights on industry trends, best practices, and strategic approaches. In his latest contribution to Forbes, Paun discusses ArtVersion’s successful client retention strategies in an article titled “Contract Renewal Time: How To Encourage Agency Client Retention,” published on November 1, 2024. The article brings together insights from 17 agency leaders on building lasting client relationships and encouraging contract renewals.
Goran Paun, Creative Director and Principal at ArtVersion, shared the agency’s successful strategy that has led to an impressive 98% client retention rate. In the article, Paun emphasizes the importance of a performance-driven approach that prioritizes long-term client success over short-term revenue gains.
“Our 98% client retention rate stems from a performance-driven approach. We implement result-oriented strategies from the start, focusing on long-term client success,” Paun explains in the article. “When your agency’s strategy centers around outcomes, retention happens naturally. We avoid prioritizing short-term revenue, instead fostering organic, win-win collaborations that lead to sustainable and enjoyable partnerships.”
The feature appears alongside insights from other industry leaders in the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. The article explores various strategies for building client loyalty, from delivering measurable results to maintaining transparent communications.
This inclusion in the Forbes article emphasizes ArtVersion’s commitment to building long-term client relationships through performance-focused strategies and genuine partnerships. The agency’s approach aligns with current industry best practices while maintaining its unique focus on organic growth and sustainable collaboration.
At ArtVersion, the concept of “previous clients” doesn’t exist, as Paun often emphasizes. The agency maintains dynamic relationships with organizations, some requiring regular collaboration while others engage on a project-by-project basis. Often we don’t hear from a client for years,” Paun explains, “as our work is highly innovative and we build products that are easily managed by clients’ internal teams.” This approach demonstrates ArtVersion’s commitment to creating sustainable solutions that truly serve their clients’ long-term needs, whether they require ongoing support or occasional strategic interventions.
For more information about ArtVersion’s approach to client partnerships or to read the full Forbes article, please visit Forbes.com.
About ArtVersion
ArtVersion is a design consultancy from Chicago with a focus on branding, graphic, UI/UX and web design. With over twenty years of expertise in visual and digital capabilities, ArtVersion design agency works with clients worldwide to craft ideal strategies, visuals and messaging that delivers powerful user experiences.