ArtVersion’s Principal and Creative Director, Goran Paun, is featured in a Senior Executive AI Think Tank article on how organizations stay visible as generative AI reshapes search.
ArtVersion Principal and Creative Director Goran Paun is featured as a one of the Senior Executive AI Think Tank voices in Generative AI Search discussion published June 18, 2026. The panel brings together AI and digital leaders on generative engine optimization (GEO) and what generative systems actually weigh when they discover, evaluate, and cite information.
In his part, “Don’t Mistake GEO for a New Discipline,” Paun cautions against treating AI visibility as a separate practice that replaces everything that came before it. His position is that the signals these systems read sit close to the ones that have shaped discoverability since the early web: credibility, clarity, and usefulness. He points to three areas that continue to carry weight, namely quality content, sound technical structure and semantics, and third-party validation that establishes an organization as a credible source in its field. “The fundamentals are still very much the same since the inception of the web,” Paun says.
Related Perspective: AI Optimization Has a Problem We’ve Seen Before
ArtVersion expands on the same idea in a recent essay published on Substack, looking at the growing language around GEO, AEO, LLMO and other new acronyms being used to describe AI visibility. The argument is that much of the conversation is starting to resemble earlier waves of SEO marketing, where fear-driven messaging and technical-sounding terminology were often used to make familiar fundamentals feel newly urgent.
The piece reinforces the same point made in the Senior Executive AI Think Tank discussion: organizations should not confuse visibility with shortcuts. Generative systems may change how information is surfaced, but they still reward substance, structure, authority and usefulness. For the ArtVersion team, the best optimization strategy remains becoming a source worth discovering. Read the related essay, “AI Optimization Has a Snake Oil Problem We’ve Seen Before”
Read the full article on Senior Executive.