The Vega Digital Awards, an international competition recognizing outstanding work in web, digital, and creative design, recently featured Erin Lentz, Executive Director of Design at ArtVersion, in its ongoing Winner’s Interview series.
In the interview, Lentz reflects on her career in visual communications and her passion for creating intuitive, human-centered experiences. She discusses the fundamentals of good design, her approach to solving creative challenges, and the inspiration she draws from accessibility and usability.
Insights from Erin Lentz
In the feature, Lentz shared perspectives that highlight both her personal philosophy and ArtVersion’s design ethos:
- On good design: “It must be human-centered, purposeful, and intuitive. Good design sells because it creates trust and usability.”
- On process: She outlined ArtVersion’s foundation in Design Thinking, using discovery, interviews, data insights, and iteration to refine each solution.
- On trends: Lentz noted experiential commerce as a defining shift in digital design, reshaping how brands create more engaging, humanized online experiences.
- On collaboration: “We advocate for end-users and ultimately create products people love to use. That’s how success takes shape—together with our clients.”
Recognition of ArtVersion’s Work
The Vega Awards have previously recognized ArtVersion for excellence across multiple categories, including User Experience, User Interface, and Best Practices. Erin specifically spoke about projects like Evention’s brand and web refresh, which earned multiple distinctions in 2022.
These accolades reflect not only creative execution but also the team’s dedication to inclusive, user-first design—principles Erin champions in her leadership role.
A Voice for the Industry
For Lentz, awards and features like Vega serve a broader purpose: giving designers a platform to share discoveries and elevate industry standards. Her commitment to accessibility, inclusivity, and innovation underscores ArtVersion’s mission of moving design beyond aesthetics and toward meaningful human connection.