Now more than ever, a strong online presence with effective marketing strategy tools that allows for collaboration, has taken center-focus for many companies. With the eminent economic shift that relies on e-commerce, ensuring that businesses are able to appeal to their target audiences digitally, can be achieved with dynamic efforts and marketing tools. Collaboration between clients and companies is needed for seamless project creations and campaigns, and the tools that ensure this are constantly evolving to push productivity and crystalize creativity.  

In Forbes’ most recent council post, ArtVersion and fellow Forbes Council Members shared their top 10 marketing tools that allow for collaboration in the digital age. ArtVersion’s very own Goran Paun, Principal and Creative Director, shared his insight on the effective nature of Zoom and how the ArtVersion team utilizes it internally and with clientele. 

Goran Paun
Goran Paun, Principal & Creative Director at ArtVersion

“You want to be where your friends are. We adapted Zoom to be that platform for us. Clients are already on it. Familiarity with the interface eliminates cognitive resistance; from whiteboarding to chat and video conferencing, tools are easy to access. We configured it to serve as our projects hub in combination with the project management platform, and collaborations have become frictionless.”

Goran Paun, Principal & Creative Director at ArtVersion

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.