Designing Sites for Better UX
Designing Sites for Better User Experience
User Experience Design
In our website building process we are going beyond great looking design and focusing also on user experience (UX). Some of the benefits of improving user experience include increased customer loyalty, higher conversion rates, lowered abandon rates and even decreased customer service requests. While the benefits are great, the concept of good user experience can be a bit fuzzy. There’s no magic formula or set of rules for designing a website that provides an excellent UX.
It’s really all about focusing on the fundamentals. You can’t just copy and paste the same elements of another website that scores high in UX. We have to focus on the most important source of information, which are your users. We really have to go out on a limb and start testing random elements that you feel can work well for your website design. User behavior will ultimately determine which design provides the best experience.
Studying Web Analytics
By studying your current web analytics, we can see which elements that your users favor. For example, if one website element results in a significantly lower abandon rate, it’s a clear indication that you should keep it. We focus on clear indicators of good design such as increased length of time spent on site, click through rates, conversions and use of proper navigation paths.
The best and quickest way to move your UX design project forward is to focus on web usability. We do everything we can possibly do to provide the best experience possible. We make sure your site has a quick load time, easy-to-read text, clean font, clear navigation, proper formatting for content and organized site architecture. This will help us hone in on more important elements and cut the time you’d normally spend on fixing obvious mistakes.
After making sure your website scores high on usability, we want to exceed user expectations. Think about what you can do to wow your users. For instance, we may have a script that saves a scrollable list of all the pages that your user has visited. This will allow users to keep track of which pages they’ve visited and quickly revisit the sites in the list. When you go beyond the expectations of the users, they’ll end up actually wanting to use your website.
User Interface Design
The most fundamental step is to focus on great user interface design. Your interface is about the visual representation of your application or website and the functionality of the different elements on it, whereas usability is about how your website is navigated. The key to great user interface design is to keep users engaged with an intuitive concept. We make all the elements of your design an obvious choice. Not allowing users to get confused about what they’re supposed to do.
That doesn’t mean that we have to dumb down your interface design. At the end of the day, we want the interface to focus on the bigger picture with the bigger picture being the goal of your website. The goal of the website will vary depending on the type of site. An eCommerce site will have the goal of helping the user find the right products and make a purchase while the goal of a community/social site will be to allow for seamless interaction with its users.
Finally, we focus on accessibility. There are a large number of different devices and operating systems used in today’s age. That’s why you want your website to be compatible with different OS platforms, phones, tablets and even TV. Rather than go with separate mobile websites, it’s a better idea to go with a responsive design. It allows you to forego the time and money required to build and promote a separate mobile site. With responsive design you’re only using one website, so the marketing efforts you put into your main site also benefit your mobile marketing.