UI/UX Design

User Experience Design

Designing platforms and sites for better user experience, engagement and meaningful user journeys.

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UX Design

User Experience Design

In our design process, we are going beyond aesthetics and functionality, we equally focus on user experience (UX). Some of the benefits of improving user experience include increased customer loyalty, higher conversion rates, lowered abandon rates and even decreased customer service requests. While the benefits are great, the concept of good user experience can be a bit fuzzy. There’s no magic formula or set of rules for designing a website that provides an excellent UX design.

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The Process

User Experience Design Process

It’s all about focusing on the fundamentals and defining user personas and user journeys. There is simply no copy/paste shortcuts available. The same elements of another platform that scores high in UX don’t necessarily work across and are not transferable. We have to pay close attention to the most important source of information, which is the users and design the process to work for that particular audience. User behavior will ultimately determine which design principles provide the best experience.

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UX Frameworks and Wireframes

After making sure scores are high on usability, we want to meet and exceed user expectations. By utilizing proven design frameworks we dive into wireframes. The key objective of a solid user experience design is to keep users engaged with intuitive concepts and gratifying actions. We make all the elements of the wireframe design an obvious choice and not an accident.

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Designing Interactions

Think about what you can do to wow your users to make them use the application more or to come back frequently to your platform. For instance, we may have a superscript that saves a scrollable list of all the pages that your user has visited. This will allow users to keep track of which pages they’ve visited and quickly revisit the sites on the list. It’s all based on gratification and gamification of the interface and creating a delightful user experience. When you go beyond the expectations of the users, they’ll end up wanting to use your platform more and more.


Enterprise-level UX Design

At Artversion, we don’t just focus on the scalability of the platform but also make sure it complies with regulatory requirements and best practices. Each industry has specific laws and regulations that may impact approach taken for your platform buildout. We strategize collectively and we build together enterprise-ready experiential digital properties.

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UI/UX Design

Our core competencies are user interface and user experience design for the web applications, mobile web and native applications. We usually get involved in projects where UI/UX experts are needed to improve usability and accessibility areas of website design or application, but often we work with startups on designing the interface and user experiences in the early stages of development.

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Responsive Design

Designing a Great User Experiences

By studying your current analytics, we can see which elements that users favor. For example, if one element results in a significantly lower abandon rate, it’s a clear indication that you should keep it. We focus on clear indicators of good design such as increased length of time spent on-site, click-through rates, conversions, and use of proper navigation paths.

ArtVersion Visual Branding
Eye Tracking User Testing

The framework goes through rigorous usability testing and user feedback until we feel it provides a sublime user experience.

Experiential Design

Together we collaborate and design experientially, with the focus of products and services with an emphasis placed on the quality of the user experience. Creating a seamless experience for the users and impactful impression of the brand voice.

User Interface Design
Responsive Web Design


Finally, we focus on accessibility. There are a large number of different devices and operating systems used and a large demographic. That’s why you want your platform to be compatible with different devices and accessible to all people.


The best and quickest way to move your UX design project forward is to focus on web usability. We make sure that the site has a quick load time, legable fonts, simple navigation, proper formatting for content architecture. This will help us hone in on more important elements and cut the time in the user testing phase.

UI design is the front line of media engagement. UX is the experience of that interactive environment.

User Experince Testing

How do real people use the digital media interface? The user interface is one of the most powerful tools at our disposal in the creation of effective and compelling user experience. The interface is simply the most direct and visible method through which our audience interacts with our brand.

User Interface Design
Creative Partners

A Team You Can Trust

Over the last two decades, we worked on the user experience design for a variety of small and large projects. From network appliances to financial software portals, and user-centric SaaS interfaces, we worked with both startups and fortune 500 corporations.

Don’t hesitate to drop us a line. If you would like us to help with a current project you are developing, by reviewing your current user experience state, or if you need help designing your software’s user experience from scratch, we are here to help.

Having a solid creative partner to help design a user experience will provide the best user journeys for the end-user.

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UX and UI…understanding the difference

“User Experience” encompasses all aspects of the end-users interaction with the company, its services, and its products. User experience needs to meet the exact needs of the customer, clearly and directly. Next, come the simplicity and elegance of a custom design that produces a meaningful and engaging experience. Everything in design comes together here – engineering, marketing, graphic and industrial design, and interface design.

UI/UX Design
More UI/UX design topics

We are curiosity-driven and inspired by UI/UX design


Design Aesthetics

We design purposeful, esthetically pleasing and engaging, interactive interfaces that truly represent your digital product and embrace user experience.


Data-Driven Design

It’s all about the intelligent use of metrics and data, combined with user feedback and analytic that together shape the influence of the final design.

Design • Strategy • Coding

We design and build platforms that allow companies to grow and engage users. By transforming analytics and digital insights into measurable design principles, we simplify user experiences and create meaningful journeys.

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