The visual language within a design tells the story of a brand, company, or organization. Every user interface design detail you see on a digital product, and the functionality that is tethered to those elements for the user experience, is the syntax of design.

Communicating a visual language is achieved with design systems that center focus on a brand’s identity—creating consistency with design motifs and tonality. This language, however, taps into a human perspective by creating emotions, memorability, and psychological associations to a brand—a testament that design simply isn’t about a look, but about the experience.

Along with contributing their expertise to other renowned periodicals, ArtVersion’s most recent article on the insights of cognitive responses to design was published on Forbes. Their expertise dove into the importance of why a design is crucial for user retention backed by fusing together emotional processing with design systems—highlighting that a UI/UX design is something to be experienced and felt. 

Read More: Full Article

About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.