ArtVersion’s Principal & Creative Director, Goran Paun, has been published in Forbes through his contribution to the Forbes Agency Council, an exclusive, invitation-only community for executives in successful PR, media, creative, and advertising agencies.
A new Council Post by Goran Paun, Principal & Creative Director of ArtVersion, titled “Designing Experiences: A Human-Centered Approach To UX Strategy” was published on August 11, 2025.
In the article, Paun emphasizes that the most effective user experiences are not just visually appealing but intentional, inclusive, and designed with people at the center. He explains how accessibility, consistency, and emotion-driven micro-moments shape trust between brands and users.
Connecting Human-Centered Design to ArtVersion’s Services
This thought leadership piece reflects the same philosophy that drives ArtVersion’s services across branding, UX/UI design, and web development:
- User-Centered UX & UI Design ArtVersion designs digital platforms and applications with intuitive journeys, focusing on usability testing, interaction design, and accessibility—ensuring experiences resonate with every user.
- Branding & Experience Strategy Just as the Forbes article notes, “experience shapes perception.” At ArtVersion, branding projects extend beyond logos and visuals, shaping complete systems of interaction that align identity with user trust and market presence.
- Inclusive & Accessible Design From enterprise platforms to consumer websites, ArtVersion integrates accessibility standards (WCAG/ADA compliance) and inclusive design to create experiences that work for everyone, everywhere.
- Iterative & Research-Driven Process Mirroring Paun’s call for continuous refinement, ArtVersion employs usability studies, focus groups, and analytics to evolve client platforms based on real user feedback.
- Emotion Through Design Language The “micro-moments” described in the article—playful interactions, thoughtful animations, or clear messaging—are a hallmark of ArtVersion’s interface design, helping brands forge emotional connections with users.
Why This Matters
As AI-driven discovery and digital transformation reshape industries, the importance of human-centered experience design is more critical than ever. ArtVersion’s approach ensures that technology and creativity converge in a way that serves both people and brands.
By being featured in Forbes, Paun brings global visibility to a principle and method that ArtVersion has championed for over 25 years:
“The best experiences aren’t just beautiful; they’re intentional.”
Read the Full Article
Read Goran Paun’s full Forbes article here