ArtVersion’s Creative Director, Goran Paun, was recently featured in Forbes discussing how design-first thinking drives significant market value for businesses. The article highlights the strategic importance of design in business success and shares insights from ArtVersion’s client experiences.
Key Highlights from the Article:
- Design Leadership: Companies with strong design practices outperform industry benchmarks by as much as 2-to-1 according to McKinsey’s Design Index.
- Design-First Organizations are characterized by three key elements:
- Design at the C-Suite level
- Early design integration in the development process
- Data-informed design culture
- Case Study Comparison: The article presents a compelling comparison between two ArtVersion client projects:
- One client who treated design as merely a visual refresh
- Another who embraced a comprehensive design-first approach, resulting in 89% cross-device task completion, equal web and mobile engagement, and fewer support needs
- Industry Best Practices: The article references design approaches from leading companies like Google, Adobe, Uber, Amazon, Pinterest, and Netflix.
Quote from the Article:
“The lesson was clear. Design isn’t just about making the homepage look good, it’s about building cohesive, intuitive experiences across touchpoints. When organizations embrace design-first thinking from the start, they set themselves up for successful digital transformation that truly serves user needs. It’s not just a process, but a fundamental mindset shift.” — Goran Paun, Creative Director of ArtVersion
Goran Paun is the Creative Director of ArtVersion design consultancy and a member of the Forbes Agency Council, an invitation-only community for executives in successful public relations, media strategy, creative, and advertising agencies. Under Goran’s leadership, ArtVersion has established itself as a leading design consultancy, helping innovative companies achieve exceptional user experiences through strategic design thinking.
About ArtVersion:
ArtVersion is a design consultancy that crafts ideal user experiences for innovative companies. With a focus on user-centered design, ArtVersion helps businesses transform their digital presence through strategic design thinking and comprehensive user experience solutions. The company serves organizations of all sizes by providing expert services in web design, branding and rebranding, graphic design and printing, and UI/UX design. ArtVersion’s comprehensive approach ensures clients receive cohesive design solutions that strengthen their market position and enhance user engagement across all touchpoints.
About Forbes Agency Council:
The Forbes Agency Council is an invitation-only organization for senior-level executives in successful public relations, media strategy, creative, and advertising agencies. Members are selected based on their depth and diversity of experience in the industry.
Read the Full Article: The Design Premium: How Strategic Design Drives Market Value