ArtVersion Principal and Creative Director Goran Paun is featured in a new Entrepreneur article, “The $50,000 Website Redesign Mistake Most Companies Don’t See Coming,” published June 17, 2026. The article examines a common but costly pattern in major website redesigns: treating search strategy as something to address after design, development, and launch.
ArtVersion’s perspective centers on a pattern the agency sees often in major website redesigns: a site can look stronger, perform better visually, and still lose visibility if search strategy is not built into the process. URL changes, incomplete redirects, weakened content hierarchy, internal linking gaps, performance issues, and poorly planned information architecture can all undermine the signals search engines use to understand and rank a site.
The article argues that search performance should not be treated as a post-launch checklist. For enterprise redesigns, platform migrations, and content-heavy websites, decisions about architecture, page structure, internal linking, content depth, and technical performance need to be considered from the beginning.
“Strong design and strong search performance should reinforce one another,” said Paun. “The problems usually appear when strategy, design, development, and search are separated too early, and someone is left trying to reconcile those decisions at the end.”
The piece also points to a larger shift in digital visibility. As search behavior changes and AI-assisted discovery becomes more common, clear structure, useful content, and strong technical foundations are becoming even more important. Websites need to be designed not only for how people navigate them, but also for how systems interpret, surface, and connect information.
For ArtVersion, the subject connects to a broader view of website redesigns as more than visual updates. A major redesign is also a visibility migration. Brand expression, content structure, technical performance, accessibility, and search equity all move at once. When those decisions are treated separately, a website can look better while becoming harder to find, understand, and measure. The strongest digital experiences are planned as integrated systems from the start.
Read the full article, “The $50,000 Website Redesign Mistake Most Companies Don’t See Coming,” on Entrepreneur. More on the agency’s integrated approach is on its web design practice, and related perspective appears in ArtVersion’s earlier Entrepreneur feature on SEO and website performance.