Design’s True Hardskill Isn’t Design or Development
Good design doesn’t begin with a sketch or a mood board. It begins with empathy. Before we
User Experience Design
Through user experience studies and testing, we are able to determine relations between affective and cognitive connections and how much each contributes to the overall user experience. These principles allow for modeling suggestive outcomes and serve as building blocks in creating stronger connections to the audience by addressing their needs. By utilizing these studies we are able to create effective user experience design decisions.
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Articles
New Site Launch Happened. Now What?
Launching a new website can feel like crossing a finish line. And it should feel that way
The Future of Search: Understanding AEO and GEO for Brands
Search has never stood still. For years, ranking in Google meant success. Today, however, discovery is shifting
Turning Business Concepts into Engaging Digital Experiences
A concept on its own is just potential. It might be disruptive. It might be simple but
Understanding Contrast and Typography Scale for WCAG
Accessibility isn’t a layer we apply after a design is complete, it’s a core part of how
User Experience vs. Usability: What’s the Difference and Why It Matters
In digital design conversations, the terms user experience (UX) and usability are often used interchangeably. Yet, while
Designing Together: Multidisciplinary, Cross Disciplinary & Interdisciplinary
How Parallel Expertise, Borrowed Lenses, and Deep Collaboration Shape Great Websites When building a website—whether for a
The Relationship Between User Interface and User Experience
Designing digital products has become less about trend-based aesthetics and more about delivering clarity, functionality, and meaningful
Stakeholder Workshops for Digital Transformation: Bridging Strategy, Brand and Usability in One Room
In any organization undergoing a digital transformation, stakeholders often hold the answers—but not always in the way
Through the Looking UI: Diving into Liquid Glass
Have you ever tilted your phone and watched the interface catch light like a pane of polished
How User Research Drives ArtVersion’s Interface Design Success
At ArtVersion, we believe great user experiences design stem from deep understanding of user needs. Our design
Turning Big Ideas into Digital Experiences
In the fast-paced world of business today, ideas are everywhere. But turning those raw concepts into something
How to Design Sites That Rank Highly on Google
Creating a website is just the first step; ensuring it ranks highly on Google is where the
How a Fresh Brand Design Can Drive Engagement and Boost Conversions
A well-executed brand refresh not only revitalizes your company’s visual identity but also can engage your audience
Optimize Your Website for Micro-Moments
With the many technological advancements in the last decade, the list of digital possibilities feels vast and
Revamping Your Corporate Website: Using a Strategic Approach
As a marketing manager, the task of leading a website redesign is a significant opportunity to make
Explaining the Basics of UX Design
User experience design can seem confusing when you first come across it. The concepts can be overwhelming,
The Importance of User-Centric Design in Web Development
When it comes to corporate web design, a key element to consider is the user experience. At
Usability vs. User Experience: Understanding the Crucial Differences
When designing digital products or services, it’s essential to consider both usability and user experience (UX). While
Designing for Emotion: How UX Design Creates Meaningful Connections with Users
In today’s fast-paced digital world, creating meaningful connections with users is more critical than ever. UX design
The Art of Microinteractions: Enhancing User Experience One Detail at a Time
In the realm of user experience (UX) design, attention to detail is what sets the exceptional apart
Maximizing User Engagement: Unleashing the Power of UI/UX Design
User engagement is a crucial factor in determining the success of any digital product. In today’s highly
No Such Thing As The Average User
The problem with designing for the average user is that it assumes there is such a thing
Empathy in UX Design: The Key to Creating User-Centered Experiences with Resonance and Impact
Empathy, which is the ability to understand and share the feelings, thoughts, and experiences of others, plays
A Blueprint for Contextual Design
For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will