Optimize Your Website for Micro-Moments
With the many technological advancements in the last decade, the list of digital possibilities feels vast and endless. Yet, one of the greatest advancements is one that often...
Through user experience studies and testing, we are able to determine relations between affective and cognitive connections and how much each contributes to the overall user experience. These principles allow for modeling suggestive outcomes and serve as building blocks in creating stronger connections to the audience by addressing their needs. By utilizing these studies we are able to create effective user experience design decisions.
With the many technological advancements in the last decade, the list of digital possibilities feels vast and endless. Yet, one of the greatest advancements is one that often...
As a marketing manager, the task of leading a website redesign is a significant opportunity to make a profound impact, but it also poses a unique set of...
User experience design can seem confusing when you first come across it. The concepts can be overwhelming, and it’s hard to find a place to start, much less...
When it comes to corporate web design, a key element to consider is the user experience. At the heart of the user experience is a concept known as...
When designing digital products or services, it’s essential to consider both usability and user experience (UX). While they may appear to be interchangeable concepts, they play unique roles...
In today’s fast-paced digital world, creating meaningful connections with users is more critical than ever. UX design plays a vital role in fostering these connections by designing for...
In the realm of user experience (UX) design, attention to detail is what sets the exceptional apart from the ordinary. Microinteractions, those tiny yet significant interactions that occur...
User engagement is a crucial factor in determining the success of any digital product. In today’s highly competitive landscape, an engaging user interface (UI) and user experience (UX)...
The problem with designing for the average user is that it assumes there is such a thing as an average user. In reality, users come from diverse backgrounds,...
Empathy, which is the ability to understand and share the feelings, thoughts, and experiences of others, plays a crucial role in UX (User Experience) design. When designers put...
For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content...
A company website is more than just an online presence; it is a powerful tool to showcase your brand, engage with customers, and drive sales. In today’s competitive...
Achieving the exact delineation of a digital design project right from the get-go as it emulsifies into a seamlessly flowing interface can feel as though wishful thinking. Like...
In the design stage of product development, testing is the ideal way to optimize and refine the usability of the platform. Usability testing is one of the most fundamental...
We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard...
Striking visual design is all about balance. In web design, this visual balance can be achieved provided that each element within the user interface (UI) has an appropriate...
It’s difficult to imagine a time when society wasn’t glued to a screen. The breakthrough of computers, engineered by the familiar tech giants of today (Apple and IBM),...
Visual hierarchy is a fundamental design principle that plays a vital role in shaping user experience. By organizing and prioritizing design elements, you can guide users through your...
Halfway through last year, tech empire Apple announced at its Worldwide Developers Conference that it would be unleashing the Dark Mode visual format on iOS. Deemed as more...
Embracing “experience” – and not just products or services – is the right philosophy to guide compelling branding and web design strategy.
Every design projects requires a thought out process, particularly in the beginning stages. This isn’t any different for UX design. Whether you are working on an app or...
When it comes to designing a website, digital product, interface, or app, it’s important focus on the UX design as well as the UI design. Often the UI...
UI (user interface) and UX (user experience) are industry tools that are utilized to develop design and product to work closely together to stimulate interaction between a user and...
For many businesses, time is almost always at a minimum and a rebrand isn’t always top of mind. However, refreshing a brand is not only necessary to stay...
If your goal is to improve conversion and engagement on your website, mobile app or even application, you need to start by focusing on user experience design. Many...