User Experience Design

Through user experience studies and testing, we are able to determine relations between affective and cognitive connections and how much each contributes to the overall user experience. These principles allow for modeling suggestive outcomes and serve as building blocks in creating stronger connections to the audience by addressing their needs. By utilizing these studies we are able to create effective user experience design decisions.

A person smiling while viewing their mobile device.

Optimize Your Website for Micro-Moments

With the many technological advancements in the last decade, the list of digital possibilities feels vast and endless. Yet, one of the greatest advancements is one that often...

Colleagues laughing and collaborating.

Explaining the Basics of UX Design

User experience design can seem confusing when you first come across it. The concepts can be overwhelming, and it’s hard to find a place to start, much less...

Three team members ideate together on their laptops.

No Such Thing As The Average User

The problem with designing for the average user is that it assumes there is such a thing as an average user. In reality, users come from diverse backgrounds,...

Dessert road desktop wallpaper.

A Blueprint for Contextual Design

For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content...

Stats and data graphs displayed on a laptop.

UI/UX Testing: Tools of the Trade

In the design stage of product development, testing is the ideal way to optimize and refine the usability of the platform. Usability testing is one of the most fundamental...

User interface screen.

Why User Experience Matters

We can all agree that design is important, and it’s even better when something that looks good works well. So, then why is user experience such a hard...

A dark mode flat UI.

The Allure of Dark Mode

Halfway through last year, tech empire Apple announced at its Worldwide Developers Conference that it would be unleashing the Dark Mode visual format on iOS. Deemed as more...

UX design concepting and wireframe layout on an iPad.

UX Design: Where to Get Started

 Every design projects requires a thought out process, particularly in the beginning stages. This isn’t any different for UX design. Whether you are working on an app or...