As Executive Director of Design at ArtVersion, Erin Lentz plays a central role in guiding the firm’s creative strategy and shaping digital experiences that connect brand, design, and user engagement. A member of the ArtVersion team since 2013, Erin has contributed to the evolution of the firm’s design practice and its human-centered approach to brand and digital experience.
Erin’s leadership has supported transformative projects for clients such as Hilton, TransUnion, Caterpillar, Volvo, and Mack Trucks, where strategic design, digital storytelling, and human-centered thinking come together to create stronger brand experiences.
Erin helps foster a culture of collaboration, mentorship, and continuous learning within the ArtVersion team, advancing the firm’s work across branding, UI/UX, digital experience, and visual communication. Her engagement with emerging technologies and evolving design methods ensures ArtVersion remains adaptable, thoughtful, and forward-looking while staying grounded in clarity, usability, and purpose.
Her work and perspective have been featured across creative, business, and design industry platforms including GDUSA, Clutch, Fast Company, and Analytics Insight. She has also contributed to award-recognized digital experience work honored by organizations including The Webby Awards, Collision Awards, Vega Digital Awards, MUSE Creative Awards, and the Davey Awards. Her passion for design as a tool for storytelling, problem-solving, and meaningful user connection continues to shape both ArtVersion’s work and its broader contribution to the design community.
In addition to her leadership at ArtVersion, Erin is associated with leading creative and digital industry organizations, including the International Academy of Digital Arts and Sciences and the Academy of Interactive & Visual Arts. As an active member, she frequently serves as a judge for The Webby Awards and the w3 Awards.