Erin Lentz

Erin leads brand and design at ArtVersion, guiding established organizations through meaningful change while preserving the recognition, equity, and trust that make their brands valuable.

Her work focuses on brand systems, visual identity, and B2B digital experience, particularly for organizations navigating growth, change, or a shift in how they present themselves to the market. She has led design at ArtVersion since 2013 and has worked with organizations including Hilton, TransUnion, Caterpillar, Volvo, Mack Trucks, the U.S. Green Building Council, and the Federal Reserve, among other notable organizations.

Erin approaches design as a system rather than a collection of individual assets. Her work brings together identity, typography, visual language, interface design, and digital experience into cohesive frameworks that can extend across websites, campaigns, and broader brand touchpoints. She works closely with marketing leaders and internal teams to translate brand strategy into practical design systems, often helping organizations determine what should evolve, what should remain familiar, and how change can be introduced with clarity and restraint. She also plays a central role in shaping ArtVersion’s broader design standards and creative approach. Clients frequently recognize her attention to detail, meticulous execution, and thoughtful stewardship of established brands through periods of change.

She is a member of the Senior Executive CMO Think Tank, where she contributes to conversations with marketing leaders around brand, design, technology, and evolving marketing priorities. Her commentary on design, branding, and creative strategy also frequently appears in Graphic Design USA, and her perspective on human-centered UX and reactive interfaces has been featured by Analytics Insight. Erin is active in the International Academy of Digital Arts and Sciences (IADAS) and the Academy of Interactive and Visual Arts (AIVA), where she contributes to ongoing industry dialogue, program development, and peer exchange, while also helping judge work across leading digital and creative award programs.

Her work has been recognized by the Webby Awards, the Vega Digital Awards, Awwwards, the Collision Awards, the Horizon Interactive Awards, the w3 Awards, the MUSE Creative Awards, the Lovie Awards and the Davey Awards.