ArtVersion Core Team

Goran Paunovic

Principal, Creative Director

Having spent the better part of his career helping companies apply a positive focus to their branding, print and online identities, package design and marketing messages, Goran Paunovic has given a unique voice to numerous corporate identities through his sought-after design services, including user experience and user interface design (UX/UI).

In 1999, Goran founded ArtVersion, a full-service, graphic and interactive design agency. Throughout its history, ArtVersion has provided valuable web-design, UI/UX, multimedia, corporate identity, and marketing services to countless clients, including Fortune 500 companies.

As a reputable member of the graphic design and web design industry, Goran’s comments and insights are regularly published in newspapers, magazines, and local and national print publications. These include well-known papers such as the Chicago Tribune, Chicago Magazine, Fast Company, Forbes, and Crain’s Chicago Business. He has also been published in various influential blogs such as Founders Card, Examiner, AppleNews, and AmericanExpress Open Forum.

Goran has years of expertise in brand strengthening, as well as the creation and re-development of corporate identities. His philosophy is, “Among all products equal in functionality, cost and quality, the one with the most appealing design will always stay on top.” He has said, “It’s impressive to see how executives and their teams are willing to put forth the effort to make their marketing messages really represent their company. Many of them depend on our creativity and forward thinking. From idea to completion, we work hard together, and that is the only way of creating ingenious and effective materials.”

In addition to branding and corporate identity, Goran’s passions lie in web usability, user experience design and user interface design (UX/UI). By helping companies keep their customers engaged through interactive methods and technologies he has bolstered brands and kept them relevant in the ever-changing world we live in. He truly believes that user experience is the magic that will power a successful and lasting business today and on into the future.

Goran has long been a respected voice in the subject of visual branding, web, and digital marketing. Follow him on Twitter and Instagram or check out his blog posts to learn from his insights into design and considerable knowledge about visual branding and brand strategies.

Goran received his professional training at the Polytechnic Academy of Belgrade, Serbia, and has received numerous awards for his creative work. Goran is an active member of the Adobe® Customer Advisors, Forbes Agency Council, American Institute of Graphic Art, National Association of Photoshop® Professionals, National Press Photographers Association, National Geographic Society, and of the Art Directors Club. In 2004, Goran was nominated as a Leader of the Year.

Goran lives in Chicago, IL with his wife and two daughters.

Erin Lentz

Director of Design

As the Director of Design, Erin is a main anchor of the ArtVersion team. Keeping all of our projects in motion with a seamless and collaborative approach, Erin’s passion for digital brand development, assets management and consistency deeply connect and internalize our interactive design approach. Her passion and expertise in digital marketing and branding have contributed to many processes that we’ve undertaken.

User interface and experience design, user interactions, and usability are perfect mediums for her to express creativity and practice prevalent design strategies. Erin’s objectives and goals are focused on bringing companies’ spirits and cultures to life through design and visual brand strategies.

With her bright and uplifting personality, Erin is our office digital design evangelist, both staying updated with the latest technology and constantly educating clients to integrate new and adaptive uses and methodologies. Understanding the importance of impeccable UI/UX design, Erin increasingly contributes to the strategizing and implementation of countless multi-faceted projects. Exemplifying professionalism and dedication, she considers the delivery of perfect end results to be the ultimate priority.

Erin always shows enthusiasm for new challenging projects and loves pushing the limits of design and visual communications. Her warmth and approachability create strong relationships with clients, while maintaining a calm and amicable approach when faced with challenges. A firm believer that “some of the biggest risks create great end results,” she is truly passionate about design and enjoys incorporating forms and function into beautiful graphic art that formulates sophisticated and creative visuals.

In her spare time, Erin enjoys traveling and attending various sporting events. She is also exploring her passion in photography.

Lynn Doherty

Director, Brand Strategy

Lynn joined ArtVersion back in 2011 as a Director of UX/UI Strategies. Her duties and agency engagement evolved to the multiple facets of branding and interactive initiatives. Lynn’s passion is creative branding and corporate storytelling, through interactive media and engaging content.

Lynn’s ability to develop visual and narrative solutions for brand identities that truly speaks to the audience is important segment of our approach. Her evangelistic view to a brand’s voice and authenticity have significant influence to all startup branding or corporate rebranding projects.

Lynn worked in the fashion industry before she joined the ArtVersion team. Working in the fashion industry allowed Lynn to bring new and exciting principles to ArtVersion. Lynn lived in New York and California before settling in Chicago.

Vanessa Petersen

Executive Director, Strategy

As Executive Director of Brand Strategy based in ArtVersion’s Portland office, Vanessa manages both national and West Coast accounts. She brings with her a passion for strategy with extensive experience in creative marketing, brand growth and development. She is a true advocate of storytelling and brand building from the inside out, and her keen knowledge of the marketplace, trend patterns and usability lead her to identify opportunities that can inspire powerful design strategies.

With over a decade of hands-on work in product development and marketing for a national specialty retailer, several startup projects, and a Fortune 500 technology company, Vanessa has been at the creative and strategic helm of every aspect in growing a relevant and sustainable brand from concept to inception.

A native of Chicago, Vanessa has background in fine art with a deep affinity for printmaking and letterpress printing – which she calls the ‘original graphic design’. She currently enjoys living in the wilds of Portlandia and can usually be found exploring both the urban and outdoor landscape with her young daughter, husband, and of course – a cup of coffee.

Dushan Stankovic

Director, Web Development

As a senior development lead, Dushan is responsible for most of the technology strategies, security conventions and implementations to any project that hits our pipeline. His passion lies in use of open source technologies and their customization to meet project requirements for optimized workflows.

Dushan also personally develops and customizes almost all web interfaces that our core team designs – his tight collaborations with our designers and sys-admins form a strong bridge in our design and development process.

His interests are highly focused on evolving web and digital spaces. His expertise in HTML5, CSS3, jQuery, Ajax and JavaScript allows our web projects to include user-engaging methods and interactive elements that create not only balanced experiences but also improve functionality to the interfaces. He also enjoys server side scripting and structured query languages, such as PHP and MySQL. Always in search of challenges and opportunities to advance his development skills, Dushan is an essential part of our core web development team.

Prior to joining ArtVersion, he worked as a computer hardware technician and sys-admin for Linux and Windows based LAN and WAN systems. He was also engaged in projects like web development and database administration for larger multi-channel businesses.

When Dushan is not in front of his computer screen, he enjoys studying the Impressionism movement; both in art and music.

Petra Tomekova

Art Director

With an extensive background in design and marketing, Petra continues to pursue her goals as a graphic designer in the creative visual communication field through user experiences and aesthetics, delving into studying surroundings and user behaviors. Honing her existing expertise in unparalleled design creation, Petra combines her innate artistic abilities with impeccable client communication. Her friendly and charismatic personality make clients instantly comfortable, making the brand vision quickly understood and energetically brought to life.

She is passionate about art, design and photography. Her curiosity in type faces and their use in web design and in printed publication confirms her most recurring interest in type design and font manipulation, creating the optimal branding experience.

Petra takes on unique and challenging projects with excitement and enthusiasm, never finding any project to be out of her range. She’s constantly energized by solving design problems and challenges, “In my little design world, everything is possible.” Knowing how design has the ability to convey specific messages, Petra prides herself on keeping a strong and uniquely creative foundation, wrapping it together in an aesthetically pleasing experience.

She is a talented photographer with the rare ability to put her subjects at ease, resulting in impeccable results. She focuses especially on portraits, as she finds photography fascinating in its ability to capture and project moments and attached emotions and impressions.

She is an avid traveler, having visited over 10 countries on 3 different continents.

Eileen Krier

Director, Visual Services

Over her career span at ArtVersion agency, Eileen has developed a track record of building creative assets, by producing sustainable visual communications and digital strategies for some of the big brands and notable startups. Eileen has especially taken an avid interest in UI/UX design, as one of her passions in this multidisciplinary environment.

Eileen’s unique twist of handling complex design challenges from a conclusive academic angle makes her research, analysis and opinion invaluable thought the projects lifecycle. Understanding the rapid movement of design trends, she has mastered the dynamic changes that come with constant development and critical thinking.

As a Director of Visual Services, Eileen’s daily initiatives often involve technical aspect of the project, not only in respect to operational applications and back-ends but often coding and final implementations. She develops strategies that combine responsibilities and workflows to deliver a cohesive, compelling, emotionally connected and brands focused ecosystems fully supported by selected technologies.

Eileen has deep connection to design, spending her time analyzing shapes, objects, logos and typefaces while exploring design history. In her spare time, Eileen has taken an interest in photography, loving how every angle makes a uniquely different impact and contributes in creating visual stories. She also works on creating her own typefaces and calligraphy letters.

Jelena Stankovic

Developer, Implementations and Testing

Since joining ArtVersion, Jelena has become the go-to person for our strategic implementations. She keeps the information structure and site infrastructures organized and inline with stories and experiences. Jelena takes a holistic approach that integrates all code dimensions consistent with a brand’s strategic touch points.

Acting as a workflow manager, she is our primary user experience and interface tester, as the majority of our web projects utilize her exceptional skills during the beginning or ending phase. Her attention to detail and organizational capabilities are valuable in all facets throughout the project run-cycle.

Jelena is constantly researching new design trends and the latest coding developments and shares the information with our team. Ultimately it benefits the work we do for our clients. When she is not busy learning new CMS platforms and cross-checking websites, she is a craft artist with a special interest in paper, collage, and painting with acrylics. Her favorite subjects to paint have the beautiful colors and shapes of nature, and include birds and butterflies.