ArtVersion leadership recently contributed a perspective to Entrepreneur on why website redesigns can solve the wrong problem even when the finished experience is polished and technically sound. In the...
ArtVersion leadership recently contributed to Entrepreneur with a perspective on how organizations can get more value from the agency selection process. In Telling an Agency Exactly What to Build...
ArtVersion Executive Director of Design Erin Lentz recently joined members of the Senior Executive CMO Think Tank to examine why buyers hesitate even when they are interested in...
ArtVersion Principal and Creative Director Goran Paun recently contributed a new perspective to Forbes Agency Council examining how visual style develops into something audiences begin to associate with...
ArtVersion has been featured by Digital Reference in its 2026 selection of the Best Visual Design Consulting Services in the USA recognizing the agency’s work across visual design, brand...
As artificial intelligence becomes increasingly embedded in marketing workflows, organizations are facing a more nuanced challenge than simply deciding whether to adopt the technology. Teams also need to...
CHICAGO, IL — October 1, 2026 — ArtVersion has received eight honors at the 21st Annual W3 Awards, earning three Gold and five Silver awards across three distinct digital...
A typeface looks unusual until it appears everywhere. A navigation pattern feels inventive until users expect to find it on every screen. Design has a quiet way of...
A thousand years before anyone designed a navigation menu, people were already solving many of the same problems designers face today: What should someone notice first? How do...
Enterprise websites rarely fail because they need another page. The harder problems tend to sit underneath the interface: multiple content owners, aging technology, disconnected systems, complex permissions, regional...
In a new article for Entrepreneur, ArtVersion Principal and Creative Director Goran Paun explores the idea of decision debt—the accumulation of unresolved choices around positioning, audiences, offerings, naming,...
ArtVersion Principal and Creative Director Goran Paun recently contributed to Forbes Agency Council with a new article examining how design systems are evolving beyond visual consistency to influence how brands...
Senior Executive’s CMO Think Tank features Erin Lentz on the essential balance behind marketing new and complex ideas. ArtVersion Executive Director of Design Erin Lentz was featured in...
ArtVersion Principal and Creative Director was recently featured in a Forbes Agency Council expert panel examining how B2B organizations can communicate effectively with technical and non-technical stakeholders at the...
A lean marketing team does not need to own every capability to maintain a strong, coherent brand. Its most valuable responsibility is knowing the organization well enough to...
Artificial intelligence can remember a customer’s history, predict the next question, and produce the right answer in seconds. It can still leave that person feeling managed rather than...
Why Growth Blurs the Clarity Companies Start With Entrepreneur has published a new article by Goran Paun, Principal and Creative Director of ArtVersion, on why the customer experience...
ArtVersion was featured in Entrepreneur through a new article by Goran Paun, Principal and Creative Director, examining the invisible technical work that determines whether a website can be...
Senior Executive has published a major new feature article this morning titled “How AI Observability Turns Visibility Into Better Business Decisions,” gathering ten senior leaders from prominent organizations...
ArtVersion Principal and Creative Director Goran Paun was featured in Fast Company Executive Board’s article, “23 Tips for Rising Executives to Be Better Leaders.” The article brings together...
ArtVersion contributed an article to Entrepreneur on one of the most overlooked risks in website redesigns: treating SEO as something to address after launch. In “The $50,000 Website...
ArtVersion contributed an article to Forbes Agency Council examining why digital transformation is entering a more human-centered phase. In “Digital Transformations Are Entering A Human-Centered Reset,” ArtVersion explores...
ArtVersion Principal and Creative Director Goran Paun is featured in the Senior Executive Think Tank panel “Building a More Competitive and Safer AI Ecosystem,” published June 18, 2026....
ArtVersion’s Principal and Creative Director, Goran Paun, is featured in a Senior Executive AI Think Tank article on how organizations stay visible as generative AI reshapes search. ArtVersion...
Leadership of the independent creative agency enters two invitation-based communities focused on AI strategy and marketing transformation. CHICAGO, June 18, 2026. ArtVersion®, the independent creative agency in practice...