Goran Paun

As the Principal and Creative Director of ArtVersion, Goran Paun has been at the forefront of the design industry since 1999. He has played a pivotal role in the growth of the User Experience Design discipline, advocating for human-centered design principles right from its early beginnings. Through his expertise in crafting digital experiences for renowned brands and organizations globally, Goran has redefined the perception of this discipline, making it an integral and indispensable aspect of modern design. With a solid background in Graphic Design, UI design, and Branding, Goran brings a distinctive perspective that harmoniously fuses creativity and strategic thinking. His problem-solving approach in the creative realm is rooted in a genuine understanding of the users and their needs, resulting in design solutions that not only captivate aesthetically but also resonate deeply with users, enhancing their overall experience. Under Goran's visionary leadership, ArtVersion has reached new heights and gained recognition as an award-winning creative agency. His relentless pursuit of excellence and unwavering commitment to crafting user-focused design solutions continue to shape the future of human-centered design, leaving an indelible mark on the industry's ever-evolving landscape. Goran's influence extends far beyond his own agency, as he continues to inspire and drive the design community towards creating meaningful and impactful experiences that elevate the user's journey in an increasingly digital world. More about his work can be found on Forbes, Entrepreneur and Fast Company.
Goran Paun - ArtVersion, Principal and Creative Director
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Ethical Design at the Surface of Technology

The moment you realize that technology is no longer a layer added to human experience, but the surface itself, design changes. We are not shaping pages, interfaces, or...

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Designing AI Experiences People Can Trust

AI is now woven into the workflows of almost every industry, yet the biggest challenges rarely come from what the technology can compute. The friction usually shows up...

ArtVersion agency team

Design as Continuum: Keeping Systems Human

When I wrote Design as a System, I kept thinking about what happens next and what happens after we call a project “done.” Because truthfully, in design, nothing is...

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Designing for AI or Designing for People?

As artificial intelligence reshapes our digital environments, a critical question has emerged in UX and interface design: are we still designing for humans or increasingly for machines? In...

Collaborative review sessions help align teams around user needs—an essential part of adopting a user-centric model.

What Is a User-Centric Model?

A user-centric model is a framework that prioritizes the needs, expectations, and behaviors of users at every stage of a product or service’s lifecycle. Whether in web design,...

Top-down view of a digital designer’s workspace featuring a hand holding a tablet with a blank canvas, surrounded by a desktop monitor, stylus, laptop, smartphone, and creative accessories—highlighting tools essential for accessible UI/UX design systems

Developing a Scalable Design System

A great design system balances rigor (consistency, standards) with flexibility (creativity, evolution). It’s not just a visual toolkit—it’s a shared language between everyone building the brand. Developing a...

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Design Thinking in Web Design and Development

Design thinking has revolutionized how we approach problem-solving across disciplines, and web design and development is no exception. By embracing this methodology, designers and developers can overcome the...

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Good Design is Good Business

The recent Forbes article I wrote, The Design Premium: How Strategic Design Drives Market Value, explored the undeniable business case for a design-first approach. From Apple’s meteoric rise to...

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ArtVersion Featured in Crafted with Code

Super exciting news – our team just got featured in Crafted with Code! It’s this really cool showcase by The Webby Awards and WP Engine that spotlights innovative...