Micro-Interactions That Actually Convert
Micro-interactions rarely show up in project scopes, yet they shape how people feel about a website within seconds. The hover that confirms a button is clickable. The subtle...
Petra Campbell
At ArtVersion, Petra leverages her extensive background in design and branding in her role as an Art Director. Her specialty lies in the realm of creative visual communication, where she skillfully merges user experiences with aesthetic designs, underpinned by her acute understanding of surroundings and user behaviors. Petra's exceptional work garners recognition frequently, earning features in industry-related platforms such as Vega, Clutch, and Awwwards. Additionally, her work is showcased with some of our high-profile clients, including Hilton, Internet Society, ADL, and Exelon, where she serves in an Art Director capacity. Continually refining her prowess in innovative design creation, Petra blends her natural artistic talent with her strong aptitude for client communication. This blend empowers her to effectively collaborate with clients, transforming their ideas into captivating designs that resonate with their target audiences. In her role at ArtVersion, Petra's multifaceted skills and commitment to excellence are evident. Her contributions go beyond just encapsulating clients' brand narratives; they also drive the wider industry conversation, setting new standards in design and user experience.
Technology and Design Coexist Here
When people visit our studios, they often notice how closely design and technology sit next to each other — literally and in terms of process. Our teams share...
Serif Is Back: The Return of Character
Design loves to swing like a pendulum. What feels fresh today can look tired tomorrow, only to come back around with sharper edges and a new perspective. Typography...
How to Fix Website Usability Issues
I recently visited a site where a promotional pop-up had a close button that also shut down the entire mobile menu. What should have been a simple tap...
Generative Engine Optimization: Shaping the Voice of Your Brand in AI-Driven Discovery
Generative AI has moved from the edge of the digital landscape to the center of it. The way people find, consume, and trust information is evolving at a...
Designing Together: Multidisciplinary, Cross Disciplinary & Interdisciplinary
How Parallel Expertise, Borrowed Lenses, and Deep Collaboration Shape Great Websites When building a website—whether for a community nonprofit, a retail brand, or an enterprise platform—it’s never just...
Conversion Strategies That Fuel Lead Generation
High-performing websites don’t just look good. They convert. We have processes and methods in place that help companies achieve just that. We start from the basic thinking that...
Stakeholder Workshops for Digital Transformation: Bridging Strategy, Brand and Usability in One Room
In any organization undergoing a digital transformation, stakeholders often hold the answers—but not always in the way designers expect. At first glance, teams might assume that non-technical stakeholders...
Why Your Website Is Still Your Most Important Tool for Lead Generation
When companies think about lead generation today, attention often goes to SEO, social media, email campaigns, paid media, and influencer partnerships. These channels matter. But regardless of where...
Unlocking Possibilities with DAM and AI: Takeaways from the Acquia Workshop in Chicago
As a long-term Drupal CMS integrator, our team has spent over two decades designing and developing digital experiences for organizations across industries. Whether launching new websites or modernizing...
There Is No Wrong Color: The Art of Authentic Branding
Color theory in branding builds on psychological associations established through cultural and historical contexts. These familiar associations—often attributed to evolutionary psychology, cultural symbolism, and repeated marketing exposures—have shaped...
Emotional Intelligence in Web and UI/UX Design: Creating Experiences That Resonate
The moment a visitor lands on your website, an invisible clock starts ticking. In less than a heartbeat—50 milliseconds to be precise—they’ve formed an emotional judgment about your...
How Print Media Creates Lasting Brand Impressions in a Digital World
Brands face an increasingly difficult challenge: standing out and creating memorable impressions that last beyond a quick scroll. While digital marketing dominates budget allocations, print media offers powerful...
How User Research Drives ArtVersion’s Interface Design Success
At ArtVersion, we believe great user experiences design stem from deep understanding of user needs. Our design process integrates comprehensive user research at every stage, enabling us to...
The Evolution of Modern Web Design: A Journey Through Digital Transformation
Last year, I wrote about the impact of graphic design in digital marketing and advertising, emphasizing how visual elements shape brand perception and engagement. As Art Director I’ve...
Breaking New Ground: My Journey as a Webby Awards Judge
I’ve spent my career turning wild ideas into visual stories—think directing photoshoots and taking a scribble on a napkin to full-blown design concepts. That’s pretty much my everyday...
Designing for Millennials and Gen Z: Understanding Two Generational Mindsets
As digital natives and digital pioneers, Millennials and Gen Z represent two powerful generational groups shaping the future of design. While both generations share a tech-savvy foundation, their...
Crafting Impactful Digital Experiences
Gone are the days when a sleek website alone could capture customer attention. Digital spaces have evolved into complex ecosystems where every click, scroll, and interaction shapes the...
Graphic Design: Impact of Visual Communications in Modern Industry
In an era where information moves at the speed of light and attention spans continue to shrink, visual communication has emerged as the cornerstone of effective messaging across...
The Human Side of Web Design: A Journey Through Digital Usability
Picture Sarah, a small business owner who recently launched her dream bakery. Like many entrepreneurs, she knew she needed a website to grow her business. She hired a...
The Hidden Opportunities in Website Redesign
Okay, so you are tasked to manage redesign of your website. You may be looking for inspiration and where to start. How many CTAs are ideal per page,...
The Power of White Space: Creating Visual Harmony Through Negative Space
White space, also known as negative space, is perhaps the most underappreciated yet powerful element in design. Far from being empty or wasted space, it’s an active design...
Optimizing Conversion Pathways
Picture this: A visitor lands on your website, immediately understands where to go, what to do, and effortlessly completes their desired action—whether it’s making a purchase, signing up...
The Power of Unified Transformation
Picture a website redesign not as a mere digital facelift, but as a catalyst for total brand transformation. In today’s experience-driven marketplace, the most successful companies recognize that...
Adobe MAX 2024: The Future of Creativity
At Adobe MAX 2024, the creative landscape has been redefined, with Adobe unveiling a range of tools designed to empower designers, videographers, and artists to push the boundaries...