Understanding Contrast and Typography Scale for WCAG
Accessibility isn’t a layer we apply after a design is complete, it’s a core part of how we make design usable for everyone. In the digital realm, the...
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What Is a User-Centric Model?
A user-centric model is a framework that prioritizes the needs, expectations, and behaviors of users at every stage of a product or service’s lifecycle. Whether in web design,...
Yes, Design Is About Beauty
Branding, Design, Aesthetics, Usability, UI, UX, User Experience, User Interface Design, Visual Design, Visual Branding, Interaction Design, Creative, Cognitive Fluency, User Engagement, Designing for Satisfaction, Visual Communication, Delight, Accessibility
Human-centered: How Google Measures Quality in Content
When it comes to SEO, there’s a common temptation to chase algorithms or focus solely on showing up in the SERP, instead of truly serving users. But Google...
Listen, Adapt, and Refine: The Real Work of Digital Design
Every agency talks about listening, but what does that actually mean in design? For us, listening isn’t just a step of the process, it’s a posture through lifecycle...
Why Looking Better Isn’t Enough: The Real Value of Addressing User Pain Points
There’s a reason companies gravitate toward redesigns. A fresh look promises relevance, signals progress, and can even spark short-term excitement both internally and with customers. But making a...
User Experience vs. Usability: What’s the Difference and Why It Matters
In digital design conversations, the terms user experience (UX) and usability are often used interchangeably. Yet, while they are closely related, they are not the same thing. Understanding...
Designing Together: Multidisciplinary, Cross Disciplinary & Interdisciplinary
How Parallel Expertise, Borrowed Lenses, and Deep Collaboration Shape Great Websites When building a website—whether for a community nonprofit, a retail brand, or an enterprise platform—it’s never just...
Creativity Isn’t Canceled: Navigating Design in the Age of AI
I’ve been a designer for 26 years. Over the years, I lead a design firm and a team of creatives. I’ve worked with Fortune 500s, startups, nonprofits, artists—you...
The Relationship Between User Interface and User Experience
Designing digital products has become less about trend-based aesthetics and more about delivering clarity, functionality, and meaningful interaction. Yet even in 2025, the terms “UI” and “UX” are...
Why Every Website We Built This Year Was Mobile-First
It’s early morning, and I’m reviewing a new homepage design on my phone before I even open my laptop. This has become second nature, not just for me...
Rebuilding Site Architecture Without Losing History
A Strategic Guide for Corporate Website Redesign When redesigning a corporate website, the conversation often starts with visuals, features, and usability. But underneath all of that is a...
How llms.txt Supports Answer Engine Optimization (AEO)
As the way we search changes, so must the way we prepare our websites for discovery. Traditional SEO isn’t going away, but it’s no longer the only game...
Website Redesign as a Catalyst for Change
Aligning Strategy, Enhancing Engagement and Driving Growth There comes a point when every brand needs to step back and ask: Does our website still reflect who we are, what...
Conversion Strategies That Fuel Lead Generation
High-performing websites don’t just look good. They convert. We have processes and methods in place that help companies achieve just that. We start from the basic thinking that...
Seeing the Unseen: How Click and Scroll Maps Shape Smarter Web Design at ArtVersion
Before we ever designed a single wireframe, we watched. When a client approached us for a complete digital transformation, their ask was clear: elevate the brand experience. But...
Stakeholder Workshops for Digital Transformation: Bridging Strategy, Brand and Usability in One Room
In any organization undergoing a digital transformation, stakeholders often hold the answers—but not always in the way designers expect. At first glance, teams might assume that non-technical stakeholders...
Through the Looking UI: Diving into Liquid Glass
Have you ever tilted your phone and watched the interface catch light like a pane of polished crystal? That’s the promise of Liquid Glass, Apple’s new design language...
Color Theory in Branding: Crafting Meaning Through Visual Identity
When we begin shaping a brand’s identity, the conversation around color always comes up. Color decisions often carry longer lines than design elements or a font choice because...
From Function to Brand: The Evolution of Modern Website Design
Some websites simply don’t work. They load slowly, frustrate users, confuse navigation, and ultimately drive visitors away. Others are optimized for conversion—engineered for short-term wins, quick clicks, and...
Why Your Website Is Still Your Most Important Tool for Lead Generation
When companies think about lead generation today, attention often goes to SEO, social media, email campaigns, paid media, and influencer partnerships. These channels matter. But regardless of where...
Developing a Scalable Design System
A great design system balances rigor (consistency, standards) with flexibility (creativity, evolution). It’s not just a visual toolkit—it’s a shared language between everyone building the brand. Developing a...
The Power of Visceral Design in Branding and UX
Digital experiences are everywhere. In most cases, the very first impression a user has of an interface defines their relationship with a brand. That moment—instant and often emotional—can...
Design Thinking: The Hidden Value Multiplier For Modern Business
The strategic approach once relegated to product development has become a competitive advantage with far-reaching organizational benefits In the fast-paced business landscape of 2025, executives are realizing that...
Platform Strategy for Brand Leaders: Choosing the Right Digital Ecosystem for Growth
ArtVersion is platform agnostic. In fact, we’ve been platform agnostic for 26 years. Platforms, for us, are tools that allow for creativity—not constraints. We don’t like to design...