Blog - Page 3

When Is the Time to Redesign the Brand?

Recognizing the signs that your brand is ready for its next chapter Brands—like people—aren’t static. They grow, change, mature, and sometimes get stuck in their old ways. Just...

Pantone color chip binder showing rows of bright coated swatches in a ringed format

There Is No Wrong Color: The Art of Authentic Branding

Color theory in branding builds on psychological associations established through cultural and historical contexts. These familiar associations—often attributed to evolutionary psychology, cultural symbolism, and repeated marketing exposures—have shaped...

Two teammates working together at a laptop, reviewing something on screen in a creative office

Design Thinking in Web Design and Development

Design thinking has revolutionized how we approach problem-solving across disciplines, and web design and development is no exception. By embracing this methodology, designers and developers can overcome the...

A close-up of a person wearing a white ArtVersion t-shirt, typing on a digital tablet with a colorful screen in a collaborative workspace

Good Design is Good Business

The recent Forbes article I wrote, The Design Premium: How Strategic Design Drives Market Value, explored the undeniable business case for a design-first approach. From Apple’s meteoric rise to...