5 Tips for Concepting and Delivering Powerful Branding
The award-winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global client roster has taught our collaborative group...
The award-winning design team at ArtVersion is no stranger to tackling both new brand launches and brand refreshes. Working with a global client roster has taught our collaborative group...
Despite being one of the most important components of eCommerce operations, conversion optimization tends to go under the radar. With a focus mainly on product offering, market segment...
Logo design is the bedrock of successful branding, so shortcuts are not an option. The process of designing the identity of a brand is essentially laying the groundwork for a...
In a traditional setting, without the vast spaces that a digital environment allows, authenticity and trust were more of a tangible quality that customers or clients could see...
As a brand grows – whether it’s services change or products are added – updates to a website are necessary to reflect the most current and up-to-date information....
It’s an essential part of staying competitive in the current market – keeping up to date with trends. Regardless of industry, any company, brand or organization who is...
For years, minimalism in web design has reigned popularity. Whether for usability, user experience, or design aesthetics reasons, a simplistic approach to the site design is recognizable and appealing and expected...
It’s no secret that InVision has made their mark in the creative landscape as an innovative platform for designers. What’s more, is that they don’t just do the work –...
Once a web design is launched, the next step is a continuous process of constant analyses, optimizations and improvement in order to maximize conversion. Whether through data, analytics or user...
Make no mistake that fluid, unified web design is an irreplaceable factor in the “big picture” of brand strategies for conversion and retention. There’s a ton of noise...
How do you create a website or platform that resonates with users? This is the overarching question, not just in web design, but in the entirety of product...
“Content is King.” Bill Gates coined this adage back in 1996, and it still rings true today. Content has the potential to drive traffic to your business, generate...
Widely recognized as Chicago’s finest creative agency, ArtVersion is a premier service provider that has supported numerous brands in bringing their visions to life. Over the years, we’ve...
It’s no secret that the world of technology has firmed up the need for businesses to hit the ground running in branding, marketing, and advertising. Though it may...
Effective marketing comes down to finding ways to connect with your audience in a way that’s most convenient to them. It’s about meeting them where they’re at. In...
The goal of UX design is to create meaningful products that are relevant to users, and storytelling is one tool that can achieve that. Throughout our daily lives,...
What makes a brand successful? Years ago, a brand may have found success using traditional marketing and advertising tactics. But with the ever-advancing technology of today, there’s a...
In 2021, delivering superior user experience depends on a combination of creative thinking and researched intuition on technological innovation. It would behoove user experience (UX) designers to understand...
It’s a design world, and marketing is not only living in it but also thriving in it too. Make no mistake that human-centric design is soaring as an...
For brands, authentic and lasting success relies on a strong brand narrative. Since the beginning of time, storytelling has been leveraged as a powerful tool in human communication....
In the pursuit of exceptional UX design, user personas are an important piece of the puzzle that designers can’t afford to overlook. In order to design ideal solutions...
It’s a blast from the past to conjure up memories about the wave of breakthroughs that characterized a technological awakening in the ‘90s and early-2000s. Picture those days...
It goes without saying that your website is one of your most powerful assets as a brand. In a world dominated by the Internet and digital media, you...
When strategizing for a web design project, it’s important to make a distinction between small business, and corporate approach. Small businesses, startups, brands and corporations all have different...
When selecting the appropriate channel to execute your marketing efforts, you may wonder which would make a bigger impact: web or print? While both web and print marketing...