There are many moving parts in UI/UX design that work cohesively to create the most optimal digital design interface. UI/UX design is inherently layered with many inner-workings, that sometimes the most obvious element of design can go unnoticed. Content—written copy, is a significant component to web design as it aligns with brand tonality, guides the user along their journey to reduce cognitive friction, and can truly allow users to feel immersed with storytelling and emotion.

Continuing their contributions to the Forbes Agency Council, ArtVersion shared their input on the significance of copy writing, and the way in which the team’s own experiences with developing solid copies has propelled the user experience. 

The world of lexicon solidifies itself throughout a website, and when it is clear, succinct, and impactful, it elevates the overall design. 

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.