Goran Paun, Principal and Creative Director at ArtVersion, has been published in Bootcamp, one of Medium’s top design publications read by thousands of UX and product designers every day.
His article, “Color System Is Not Your Brand Palette,” explores why a modern web redesign needs more than just updating brand hues. Paun argues that color systems are part of UX infrastructure—guiding interaction, supporting accessibility, and shaping brand perception across different screens and environments.
“Color isn’t there to ‘match the logo,’” Paun writes. “It’s there to serve the user. When done right, it becomes invisible—not because it fades, but because it fits.”
At ArtVersion, this perspective translates directly into the work done for clients across industries. Every redesign is approached not just as a visual exercise, but as an opportunity to build scalable systems—color included—that improve clarity, accessibility, and user trust. By treating color as UX infrastructure, the team ensures digital experiences remain both brand-authentic and universally usable.
Bootcamp is a publication under the UX Collective umbrella, focused on supporting designers as they grow in their careers. With over 90,000 followers and millions of monthly readers, Bootcamp highlights tutorials, case studies, career advice, and thought leadership from professionals across the industry.
Read the full piece here: Color System Is Not Your Brand Palette