Color

Color is a powerful tool in design that plays a significant role in our perception and interaction with the world around us. It serves as a form of nonverbal communication, influencing our emotions, mood, and decision-making. The careful selection and use of color can make a design more appealing, evoke specific emotions, and even significantly influence a brand’s overall image.

There are a few key principles when it comes to the role of color in design. The first is the color wheel, which is a basic tool for combining colors. The primary colors (red, yellow, and blue), secondary colors (created by mixing primary colors), and tertiary colors (formed by mixing primary and secondary colors) are all part of this wheel. Understanding the relationships among these colors can guide designers in creating harmonious color schemes.

At ArtVersion, we understand the pivotal role color plays in brand identity and marketing. We assist companies in selecting color palettes that effectively convey their brand’s personality and values. Our team studies market trends, industry standards, and target demographics to determine a color scheme that will appeal to a brand’s specific audience and stand out in a crowded marketplace.