Color has the ability to bring about feeling, convey an emotion, and affect visitors’ moods. That’s why it is so important to consider color when designing a website.
Different colors portray different feelings. Warm colors such as red, orange and yellow have a more vibrant and exciting feeling. They invoke feelings of power, optimism, and cheerfulness. Cool colors, such as green, blue, and purple are more subdued. They bring about feelings of peace, honesty, and calm.
When choosing a color it’s important to look beyond your favorite colors and instead try to decide how you want visitors to feel when they come upon your site. The right pairing of color can transform a lifeless web page into one that is stimulating.
The Institute for Color Research reveals that people make a subconscious judgment about a person, environment, or product within 90 seconds of initial viewing and that between 62% and 90% of that assessment is based on color alone.
One of the very first aspects visitors notice about a web page is color. When there is such a short time span to grab the attention of visitors, color choice has to be perfect.
However, we’re not suggesting you put out a tie-dyed webpage. Color is important, but so is white space and contrast.
The good (and bad) part about color in web design is that there are no rules. It is a matter of doing research and personal taste. Use color wisely and your website will thank you.

Dushan
As a senior development lead, Dushan is responsible for most of the technology strategies, security conventions and implementations to any project that hits our pipeline. His passion lies in the use of open source technologies and their customization to meet project requirements for optimized workflows.
Related Posts
August 4, 2017
Merging Marketing, Design and Sales Efforts Into An Aligning Digital Strategy
Today, standard business operations increasingly exist primarily on digital platforms, challenging users’ relationships and interactions with an organization. Vital to a successful business, these…
0 Comments3 Minutes
December 13, 2019
A Blueprint for Original Design Elements
For brands, earning the attention of today’s consumers, particularly younger generations, is a daunting proposition that will continue to remain tricky as the world spins with more content and…
0 Comments5 Minutes
March 18, 2016
A Better Content Management System for a More Agile Business
While it may not seem that choosing the right content management system has to do with branding authenticity, there is a clear connection. The fact is that most content management systems put in…
0 Comments4 Minutes