BK Dental
01
Research
02
Web Design
03
Graphic Design
04
Strategy
Website Design with Seamless Pathways
BK Dental, a general dentistry in Illinois, has a rich litany of oral health services they provide their clients. To showcase their expertise ArtVersion developed a website that would spotlight their services.
With a keen eye on creating pathways that were as purposeful as they were easy to navigate, ArtVersion reimagined the site through a minimalist yet inviting lens to enhance its overall design language and functionality. To encapsulate professionalism ArtVersion optimized the design with a minimalist, yet inviting design story that included large imagery, bold hero images and headers, and gradient graphical elements. In combination, these design choices emphasized a more contemporary and modern aesthetic across the website, while keeping the services and overall company story as the center point. Iconography and playful animations were included in the design as well for added dimension and depth to help boost website traffic and user retention.
Color Selections
To compliment the grayscale and clean design of the website, ArtVersion integrated pops of color throughout that adhered with the BK Dental logo palette. The blue and green color hues also emulated an authentic, approachable tone, which was imperative to welcome potential customers. Additionally, the color story further drove brand activation by aligning the color with the logo, helping to grow brand familiarity and memorability.
Typography
Gibson was selected as the typeface for the website because of its open letterforms and legible structure that offered easy readability to convey important information clearly. For the aesthetics of the typeface, Gibson exuded a professional yet approachable aesthetic, aligning perfectly with the needs of a dental practice aiming to present itself as both credible and accessible to patients.
UI/UX Development
To create a robust framework, ArtVersion prioritized user interactions for quick access to BK Dental's services.
The BK Dental team offers a wide range of services, which made it crucial to provide easy and quick access to these services on their website. To achieve this, ArtVersion organized the website with a clear visual hierarchy and structured information architecture. The website featured intuitive navigation, presenting their services in a straightforward and easily understandable manner, which was a key element in BK Dental's website refresh goal.
Furthermore, to enhance the ease of navigation, ArtVersion's development team conducted an audit and restructured the website's layout through detailed mapping and analysis. They also integrated APIs and plugins for functionalities such as location mapping and scheduling dentist appointments. Additionally, the website's backend was strengthened with proper metadata and SEO practices to ensure the site was optimized for use across different devices and maintained responsive access.
On-Location Photo Shoot for Brand Activation
To fully captivate BK Dental's brand identity, ArtVersion conducted an on-location photo shoot for authentic photo asset integration across the site.
ArtVersion captured the details of both BK Dental locations to showcase the ethos of their services. Detailed shots of equipment, medical tools, and more were also captured to highlight the nuances of dentistry which were creatively and contextually added to the website's visual story. The tone and theme of the photography were consistently shot to further enable brand activation and overall cohesion. The images were further optimized and rendered for quick loading speeds for an optimal user experience and visually engaging edge.
Cross-Channel Engagement with Social Media Design
To garner further user engagement, ArtVersion designed BK Dental's social media presence with fresh and inviting social tiles and posts.
The strategy team took charge of BK Dental's Instagram, curating a social media calendar to accommodate posts for holidays, general posts, or sharing exciting BK Dental news. The design language replicated the tonality and visual elements found across the refreshed website, helping to further achieve brand consistency. These posts also helped with user discoverability on a new channel of information sharing.
Outcome
In sum, ArtVersion’s refresh of the BK Dental website created a synthesis of design and functionality, specifically focused on BK Dental’s services and success as a leading dentistry practice in Illinois. The website redesign amplified BK Dental’s professional ethos and enhanced its operational framework. Traffic and website engagement grew significantly post-launch through the implementation of backend SEO for visibility and best practices for a seamless functional experience that coincided with the website’s design language.