Scott Byron
01
Research
02
Graphic Design
03
UI/UX Design
04
Web Design
The Mission
Scott Byron came to ArtVersion looking for a brand refresh on a multi-platform level, it was important that the messaging aligned through all channels. Scott Byron was looking for a digital presence and cohesive collateral of media assets that focused on the brand narrative.
Designing For Different Mediums
The Scott Byron company is a full-service landscape design and architecture business that elevates homes and spaces with elegance. The project scope began with a web redesign, brand refresh, and marketing redevelopment with a modernized design language. Part of this initiative included extending brand visual engagement and positioning itself as a design-centric landscape.
Open Sans
Thin
Open Sans
Bold
Proxima Nova
Regular
Proxima Nova
Bold
Typography
ArtVersion wanted to further emphasize the brand’s sophistication and character down to the granular details of typography. Open Sans, with its open and friendly appearance, was selected because of its readability and inviting feel—perfect for a web presence that encapsulated the company’s customer-centric values. Proxima Nova was also picked to offer a fresh, contemporary typeface with its geometric lines, and wider spacing. Together, the typography variety was tidy, and tied.
Color Selections
With so many colors inspired by nature and landscape themes, the color story was curated to align with Scott Byron’s vision of “Harmony with Nature.” The team utilized the best colors that would complement the overall palette, and this included a coalescence of softer pastels and deeper tones for balance. Present within the branding materials as well as the logo, the overall story evoked a floral and botanical presence.
Lush Landscape
#13361E
Fresh Fields
#137D57
Fountain Waters
#768FE0
Lavender Bloom
#D3D2F1
Soft Sage
#D6E5CF
Lilac
#C4ABCB
Style Guide
Brand Design
Enhanced Brand Identity
Throughout the design process, the website and brand guide was curated with high-quality visuals that captivated clients, showcasing the company’s portfolio with rich, vibrant colors to highlight its services and expertise. The visual assets were carefully optimized to accentuate their offerings, capturing a luxurious presentation. The overall user experience was designed for seamless navigation, allowing potential clients to effortlessly explore the services available and their gallery of work. Alongside the compelling visuals and intuitive website architecture, the content was developed to resonate with the company’s mission and values as well as SEO best practices, reinforcing its position as a premier landscape architecture firm.
The Final Outcome
The redesigned website and refreshed brand identity elevated the company’s overall presence, effectively highlighting its stunning landscape projects and visionary approach for both residential and commercial clients. The website transformation captured the innovative vision that drives Scott Byron’s company work. With the updated website, the brand was able to attain a modern digital presence that aligned seamlessly with the contemporary ethos of its designs, ensuring that the site and branding materials mirrored the modernity and quality of its landscape architecture.
