Dental Salon
A Fresh Perspective for Audience Discoverability
01
Research
02
Graphic Design
03
Strategy
04
UX Design
05
Web Design
Energizing a New Digital Presence with Structure and Style
For Dental Salon, business discoverability and customer engagement were key factors for their website redesign.
Dental Salon, a dentistry in Chicago, was looking to update their digital presence, and to achieve this, ArtVersion helped redesign the look and feel of their website and rethink the structure of pathways. The overall goal was to expand Dental Salon’s audience reach while reflecting their dentistry expertise and services. The overall website resulted in customer base growth and a digital platform that established their business ethos.
User Experience Elevation
To garner visual engagement within the website, ArtVersion transformed a static presence into a dynamic experience.
A fundamental part of the website redesign was creating a design language that felt fresh and embodied Dental Salon’s quality services. Integration of curated imagery facilitated a fresh feel to the overall site which offered a more approachable and welcoming aesthetic. In addition to the curation and optimization of images, ArtVersion designed custom iconography for navigation cues and to break up content information. The icons and imagery assets were versatile—composed of both sharp and rounded geometric shapes for added dimension and depth. Collectively, these graphic design elements also attained subtle to significant interactivity and movement with custom CSS animation for greater visual engagement.
Intuitive Pathways and Navigation
The overall user experience propelled greater user engagement through intuitive yet simple navigation and user pathways. The experience was fresh and intuitive, allowing potential customers to scroll through and access the information they need to begin the process of making an appointment on any device. Dental Salon was also curious about driving engagement on the backend of their website, thus ArtVersion advised and built out a blog for the website to help bolster SEO with consistently updated content, rich with keywords. To take their SEO rankings even further, the team integrated live ratings and reviews from Google, to highlight their quality services, but also bolster website traffic.
Opens Sans
Light
Open Sans
Regular
Open Sans
Bold
Typography
Open Sans, in regular, light, and bold formatting, was the perfect typography selection for Dental Salon's website due to its sophisticated look. Its versatility across various weights and styles allows for a dynamic look while promoting readability and enhancing the overall aesthetic appeal of the website.
Color Selections
A sleek color palette of blue hues was curated utilizing shades like Tranquil Teal and Fresh Mint, complemented by Crystal Pearl for a confident and approachable effect. These colors evoked a sense of calm and cleanliness, enhancing the overall appeal and sophistication of the Dental Salon's web presence.
Blue Brilliance
#5096B6
Tranquil Teal
#9CBBBF
Fresh Mint
#7DE6F4
Crystal Pearl
#E7F2F4
Outcome
The overall website presence of Dental Salon provided the company with greater customer engagement. The team's SEO rankings were met with longer traffic metrics. With the robust navigation in place, users were quickly able to make appointments, find their needed service quicker, and receive the ultimate dentistry care.