Web Design Strategy

The Pacific Neuroscience Medical Group collaborated with the ArtVersion team to refresh their brand and website to reflect their growing practice. The main project objectives included a web design strategy to create an approachable look and feel and implementation of intentional journey and pathways to guide existing and new patients to the proper information.

neuroscience words

Purposeful Design

The Pacific Neuroscience Medical Group’s primary mission was to visually represent their practice in a way that provided current and potential clients a positive experience while showcasing their expertise. ArtVersion selected specific typography and color themes that complimented their existing logo and an interface that allows the client to find the resources they are looking for.

wireframe designs3
wireframes designs2
wireframe designs1

Animation & Iconography Strategy

ArtVersion intentionally placed custom animations and iconography throughout the web design so the user would adequately digest the information. Intended interactions were placed on individual pages that had patient resources and complex information to assist the user in processing the data.

desktop ui ux3
desktop ui ux2
desktop ui ux
desktop ui ux1
mobile ui ux design