Healthcare Web Design Strategy
The Pacific Neuroscience Medical Group collaborated with the ArtVersion team to refresh their brand and website to reflect their growing practice. The main project objectives included a web design strategy to create an approachable look and feel and implementation of intentional journey and pathways to guide existing and new patients to the proper information.
Through data analyses and market research, ArtVersion positioned the web design strategy and brand standards to highlight Pacific Neuroscience Medical Group as a leading neurology practice in the Southern California area.
The Pacific Neuroscience Medical Group’s primary mission was to visually represent their practice in a way that provided current and potential clients a positive experience while showcasing their expertise. ArtVersion selected specific typography and color themes that complimented their existing logo and an interface that allows the client to find the resources they are looking for.
Animation and Iconography Strategy
ArtVersion intentionally placed custom animations and iconography throughout the web design so the user would adequately digest the information. Intended interactions were placed on individual pages that had patient resources and complex information to assist the user in processing the data.
The cohesive showcase of services offered and merging of brand consistencies allowed the new web design to highlight further case studies and interactions that would increase patient retention and new patient inquiries.