EPLAN USA
Media & Infographic Design
01
Research
02
Graphic Design
03
Marketing Collateral
04
Strategy
05
UX Design
The Challenge
EPLAN, the SaaS arm of Rittal—a leading German manufacturer of enclosures and low-voltage distribution systems—partnered with ArtVersion to strengthen its brand positioning and design communications for the U.S. market. Beyond visual communications and collateral design, the initiative focused on introducing EPLAN’s engineering software to the American audience, highlighting its capabilities and differentiators through clear and compelling storytelling. The EPLAN USA team required brand optimization, infographic development, and media design for industry presentations and B2B marketing initiatives. Staying aligned with the company’s global identity guidelines was key throughout the collaboration, ensuring consistency while adapting messaging and visuals for regional relevance. As a global leader in engineering software, EPLAN continues to redefine how companies approach process consultancy and system efficiency. To support its U.S. growth, the focus has been on creating narratives, promotional assets, and marketing materials that communicate its vision and showcase the value of EPLAN’s software products and services.
Illustrating The Brand Value Process
The ArtVersion creative strategy and content teams created heightened brand visibility using consistent optimized iconography and micro-interaction elements reflecting the EPLAN USA brand experience. A high-level VALUE CHAIN PROCESS infographic was collaboratively developed which became the brand iconic representation of EPLAN USA, its process, and its integrated value propositions. Establishing marketing material and solutions that increase customer awareness and engagement required collaborative ideation with the brand and engineering teams to develop informational and innovative industry tools central to EPLAN USA’s Smart Value Chain Process.
Visualizing Workflow And Data Analytics
In order to respond to the engineering needs of B2B customers, EPLAN USA needed to provide solutions that give access to relevant product data such as the technical data of components and production workflows. A visual platform blending iconography and UX/UI design with interactive data analytics and customization was required, thus allowing clients to integrate data into their processes, from design and purchase to commissioning.
Brand Visibility And Innovative Engineering
With a clear understanding of EPLAN USA’s needs and target audiences, these initiatives delivered a fresh, intuitive approach to brand assets and presentations, optimizing visual storytelling, heightened visibility, interactions, and optimized user pathways.
