Elegantly Combining Tradition And Science

Mitsui is a leader in the Japanese beauty industry with a passion for delivering products of the highest caliber to the brands they work with. Created with beauty and personal care materials from Japan, Mitsui specifically tailors their materials for US beauty brands and their customers. Specialty formulations, unique technologies and quality ingredients come together to form an innovative and trusted method for balanced and healthy skin care.

Scope of work included

The Challenge

The culture of Japanese beauty standards encompasses centuries of ever-evolving principles that embody natural, flawless characteristics and mindfulness of development. The distinct approach to beauty formulations have an inherently immediate identity that are celebrated within the beauty industry, and Mitsui desired a digital property and brand that would convey these principles. ArtVersion was tasked to expand upon their identity with a sleek, clean and simple design interface that reflected the brand’s founding principles and inspired engagement.

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The Visual Formula

In advance of a major national vendor event, we worked with Mistui to create a website layout and brand identity that spoke to their core base of mindful consumers. Values related to the incorporation of natural ingredients into daily beauty routines, bridging the intersections of health and beauty, and offering a transparent narrative around the quality of ingredients were important points of inspiration for our design solutions.

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Bringing The Subtle To The Surface

Mitsui partners with some of the most prominent beauty brands around the world. We elevated site content with optimized copy and developed a strong mobile presence that was brought to life through our branding and design approach. Reflecting the brand’s values of translating the depth of their approach to one that is elegant and evident to consumers, our work encouraged audience journeys that would allow them to explore opportunities for information sharing and to communicate their beauty wellness goals.

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A Brand Defined

Our visual storytelling brought Mitsui closer to their goals for connecting with the public and resulted in a design that is at once striking and sophisticated; as classic and timeless as the culture the brand is derived from.