In 2025 content is being created and consumed at unprecedented speed, standing out visually is no longer an option—it’s a must. The latest Forbes Agency Council article, “How To Stand Out: 14 Ways Brands Can Use Current Graphic Design Trends,” explores how brands can leverage evolving design strategies to cut through the noise and connect meaningfully with audiences in 2025.
The panel brings together creative leaders to discuss how graphic design is shifting—from AI-influenced visuals and handcrafted aesthetics to expressive typography and story-driven design. These trends aren’t just fleeting styles—they reflect a deeper shift toward intentional, emotionally resonant communication. As artificial intelligence becomes more embedded in creative workflows, the human element—authenticity, imperfection, and personality—has never been more essential.
Design has always shaped perception, but in today’s fast-moving digital landscape, it also builds trust and drives user engagement. This article highlights the techniques that leading agencies and creatives are using to help brands maintain relevance, convey clarity, and design with purpose.
Among the voices featured is our own Creative Director, Goran Paun, who shares a forward-thinking perspective on how typography can be used as a strategic tool for brand expression.
“Use expressive typography to reinforce your brand voice. Pair bold serif font treatments with minimalist layouts or dynamic motion using sans serif type to capture attention. Typefaces are no longer just for readability—they’ve become key visual elements that convey tone, mood and brand personality.”
As visual communication continues to evolve, Goran’s insight highlights a core truth: design isn’t just how things look—it’s how they speak.
The full article dives into 14 forward-thinking design trends shaping the visual branding space in 2025, from raw aesthetics and handcrafted elements to AI-driven surrealism and cultural storytelling.
Read the full article on Forbes:
How To Stand Out: 14 Ways Brands Can Use Current Graphic Design Trends