The Forbes Agency Council took a look at the ways brands misstep when it comes to optimizing websites for voice search. They had leaders from the marketing industry weigh in with their thoughts on the topic. There are a variety of ways to go about voice optimization so knowing the most common mistakes is vital to success. 


Sometimes beginning with the end goal in mind is key. ArtVersion’s Goran Paun describes that our world is continually becoming more hands-free than ever before. Especially with the Covid-19 pandemic, the more you can do without your hands, the better.

“In times of artificial intelligence and algorithmic thinking, voice commands are currently taking the center stage. This approach automates the input process by creating a series of pragmatically logical steps that intake a defined set of voice commands for hands-free input. Similar to any other type of information, it’s essential to think of the output performance and semantically organize content.”

Goran Paun, Principal & Creative Director at ArtVersion

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About Forbes Agency Council

Forbes, one of the most iconic media companies in the world, and the team behind Young Entrepreneur Council (YEC), a world-class entrepreneurship organization, have partnered to create a new kind of professional community — Forbes Councils. Forbes Councils is a collective of invitation-only communities created in partnership with Forbes and the expert community YEC. In Forbes Councils, exceptional business owners and leaders come together with the people and resources that can help them thrive. Read more about Forbes Councils here.

About ArtVersion

ArtVersion is an award-winning design consultancy from Chicago with clients around the world. Serving brands since 1999, the ArtVersion team consists of visual designers, branding strategists and developers. Most known for pioneering user experience design as a discipline, ArtVersion has been a trusted partner for a number of Fortune 500 companies, non-profit organizations and notable startups.