ArtVersion was named Best Overall in Inc.’s Power Picks guide to the best logo design services, a recognition that highlights the agency’s long-standing role in helping organizations shape distinctive, memorable, and strategically grounded brand identities.
The Inc. article, “Your Logo Is Your Customer’s First Impression. These Are the Best Firms to Create One They’ll Remember,” explores how companies can choose the right design partner when developing a new logo, refreshing an existing identity, or building a broader brand strategy for growth. ArtVersion was selected as the top overall firm, with Inc. citing the agency’s nearly three decades of experience, full-service creative capabilities, recognized client work, and industry honors.
“Identity work is most successful when it balances clarity with feeling. A logo has to be simple enough to recognize quickly, but thoughtful enough to carry meaning across the full brand experience. This recognition from Inc. reflects the kind of design thinking our team brings to every stage of brand development.” — Erin Lentz, Executive Director of Design, ArtVersion
Founded in 1999 by Goran Paun, ArtVersion has grown into a multidisciplinary creative agency serving organizations across brand, digital, UI/UX, content strategy, web design, and experience design. The Inc. recognition reflects the agency’s belief that a logo is never just a standalone visual mark. At its best, identity design becomes part of a larger brand system: one that connects strategy, storytelling, visual language, user experience, and the way people recognize and remember an organization.
For ArtVersion, logo design is approached as an entry point into the broader brand experience. A strong identity has to work across digital platforms, campaigns, presentations, social environments, product interfaces, internal communications, and customer touchpoints. It must be simple enough to be remembered, flexible enough to scale, and meaningful enough to reflect the organization behind it.
“A memorable identity is built through careful choices: form, color, typography, spacing, and the way those elements work together across different touchpoints. Being recognized by Inc. speaks to the importance of creating visual systems that feel intentional, adaptable, and true to the brand.”— Hailey Marczak, Executive Design Associate, ArtVersion
The Inc. feature also reinforces ArtVersion’s position as a design partner for companies at different stages of growth, from emerging businesses developing their first identity to established organizations rethinking how their brand should show up in a more complex digital landscape. With experience across sectors and project types, the agency’s work is shaped by the intersection of strategy, design craft, technology, and human-centered experience.
“Being named Best Overall by Inc. is meaningful because it recognizes the role identity plays in shaping how people first understand and remember a brand. A thoughtful logo is never just a mark. It becomes part of a broader system of recognition, trust, and experience across every channel where the brand shows up.” — Goran Paun, Principal and Creative Director, ArtVersion
As brands continue to compete for attention, trust, and relevance, visual identity remains one of the most immediate ways organizations communicate who they are. ArtVersion’s inclusion in Inc.’s Power Picks reflects the agency’s continued focus on helping brands create identities that are not only recognizable, but built to support long-term growth, clarity, and connection.